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Vinicius Oliveira

@viniciusoliveira

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Digital marketing professional with 6+ years in SEO and project management.

Brazil

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What I'm looking for

I seek a role that fosters collaboration between product, technology, and content, with opportunities for growth.

I'm a digital marketing professional with over six years of experience, specializing in technical SEO, strategic content, and project management within agile environments. Currently, I serve as the SEO Coordinator and Product Owner at Ogilvy One, where I lead multidisciplinary squads for brands like 99, 99Pay, and DiDi LATAM. My work is data-driven, focusing on performance metrics (KPIs and OKRs) and prioritizing backlogs based on business objectives.

Throughout my career, I have honed my skills in creating user stories, defining MVPs, and managing stakeholder communications. I am currently transitioning into a Product Owner/Manager role, aiming to bridge the gaps between product, technology, and content areas. My educational background includes certifications from PMI and a postgraduate degree in Digital Product Management, complemented by a specialization in Agile Project Management.

Experience

Work history, roles, and key accomplishments

Current

Coordenador de SEO Product Owner

Current

Ogilvy One

Jan 2024 - Present (1 year 7 months)

Managed product backlog and defined priorities based on OKRs, KPIs, and user feedback. Facilitated product discovery, aligning vision and strategy with stakeholders and developers.

OKRs KPIs Agile Ceremonies Stakeholder Management SEO Product Ownership

JÜ

Analista de SEO Sênior

Jüssi

Sep 2023 - Dec 2023 (3 months)

Led international SEO and ASO projects for Potbelly (USA), including technical planning and user journey mapping. Collaborated directly with CMO, product, and content teams in the USA.

SEO ASO User Journey Mapping Technical SEO Stakeholder Management Content Strategy

JÜ

Analista de SEO Pleno

Jüssi

Sep 2021 - Sep 2023 (2 years)

Developed technical SEO and content strategies for major brands like Oreo, Lacta, and Bis. Achieved significant results, including a 65% increase in organic clicks for Lacta/Páscoa 2023.

Technical SEO Content Strategy GA4 SEMrush Screaming Frog Looker Studio Agile Methodologies Data Analysis

Analista de SEO Júnior

Fujioka Distribuidor

Aug 2020 - Apr 2021 (8 months)

Implemented technical SEO optimizations, including Core Web Vitals and Schema.org. Monitored KPIs using Google Search Console and Looker Studio, supporting technical documentation and IT team integration.

Technical SEO Google Search Console Looker Studio KPIs Integration

Education

Degrees, certifications, and relevant coursework

UNINTER

Pós-graduação, Gestão de Projetos Ágeis

Focused on advanced agile project management methodologies. This program provided in-depth knowledge and practical skills for leading complex projects in dynamic environments.

Descomplica

Pós-graduação, Gestão de Produtos Digitais

Specialized in the principles and practices of digital product management. This program covered product lifecycle, strategy, and development in the digital landscape.

UNINTER

Graduação, Marketing Digital

Completed a comprehensive program in digital marketing. This degree provided foundational knowledge in various aspects of online marketing strategies and execution.