Open to opportunities

Andrea Barcellona

@andreabarcellona

Message

Multilingual SEO copywriter and communications specialist with diverse expertise.

Germany

Message

What I'm looking for

I am looking for a role that challenges my creativity and allows for professional growth in a collaborative environment.

With over 15 years of experience in language teaching, editing, and marketing communications, I have honed my skills in creating compelling content that drives engagement and leads. My journey has taken me across various roles, including SEO Content Manager and Email Marketing Manager, where I successfully developed strategies that aligned with national trends and improved SEO visibility.

My academic background includes a Ph.D. in Urban Cultural Studies, which complements my professional experience in B2B and B2C communication. I thrive in environments that allow me to leverage my multilingual abilities and technical skills, including HTML and CSS, to deliver high-quality content tailored to diverse audiences. I am passionate about using my writing and transcreation skills to create impactful B2B content that resonates with clients and stakeholders.

Experience

Work history, roles, and key accomplishments

Current

Freelance Editor and Translator

Current

Affari Magazine

Nov 2012 - Present (12 years 7 months)

Copyedited articles about touristic destinations and translated content for the Italian version of the magazine. Ensured high-quality translations and cultural relevance.

Editing Translation Italian Portuguese

Content/Email Marketing Manager

PACE - Aerospace Engineering & IT GmbH

Mar 2019 - Mar 2020 (1 year)

Developed and implemented B2B communications and targeted campaigns. Created content for brochures and maintained the company website, ensuring consistent tone of voice across all sections.

B2B Marketing Email Campaigns Content Creation Lead Generation Communication Strategy

SEO Content Manager/Editor

Sixt Rent A Car

Sep 2017 - Mar 2019 (1 year 6 months)

Managed SEO content for static and landing pages, aligning strategies with national trends and seasonal campaigns. Conducted data analysis to improve SEO visibility and KPIs, while optimizing on-page content.

SEO Content Management Data Analysis HTML CSS B2C Marketing Trend Analysis

B2B Liaison Officer

Italian Chamber of Commerce

Jan 2012 - Apr 2015 (3 years 3 months)

Served as an interpreter in business meetings and assisted CEOs with travel and agenda planning, facilitating communication between different parties.

Interpreters Travel Coordination B2B Liaison

Language Teacher

The Language Club

Sep 2012 - Apr 2015 (2 years 7 months)

Developed lesson plans and taught language classes, focusing on individual and group learning. Prepared students for language certification exams.

Language Learning Lesson planning Curriculum Development English Italian Portuguese

Education

Degrees, certifications, and relevant coursework

University of Rome - Tor Vergata

Ph.D., Urban Cultural Studies

2009 - 2014

Ph.D. (Honors) in Urban Cultural Studies with research fields including Urbanism, Sociology, Cultural Anthropology, and Urban Marketing. Conducted research on B2B/B2C communication in Brazil.

University of Rome - La Sapienza

Master of Arts, Political Sciences/International Studies

1998 - 2003

MA in Political Sciences/International Studies focusing on international law, modern and contemporary history, and political economics. Participated in the Erasmus Program at U.C.E - University of Central England.