Robert Miller

Lead a 45-person team overseeing brand, marketing, and communications for the California Region (Dignity Health) accounting for $14 billion in revenue across 29 hospitals and 200+ clinics. Spearhead the California brand transition from Dignity Health to the CommonSpirit Health brand, aligning cross-functional leaders on rollout priorities and messaging.

Led team of Marketing & Communications, Professional Relations Managers, and Call Center staff to create cohesive strategies that drive patient engagement and promote Gateway Foundation's mission. Redesigned outreach strategy for team of 12 Professional Relations Managers, improving Average Daily Census and revenue from services.

Responsible for leading B2B and B2C acquisitions and growth for a digital-first start-up telehealth company. Defined and executed full-funnel marketing and brand strategy including earned and paid media, resulting in a reduction in cost of customer acquisition by 50%.

Developed company growth strategy and ran sales and operations for a full-service digital healthcare advertising agency. Led client relations and retention strategy resulting in 100% contract renewals.

Set company strategy and ran day-to-day operations for traditional and digital healthcare advertising agency. Scaled agency size by 100% while maintaining profit margin through organic sales, new client acquisitions and expanded service offerings.

Led global strategy, brand plans, and marketing initiatives for company's $700 million cataract surgical products including intraocular lenses (IOLs), phacoemulsification systems, and ophthalmic viscoelastic devices. Developed and led global product launches for flagship brand behind robust strategic and launch plans.

Directed healthcare professional marketing and managed care marketing departments for the company's full portfolio of patient self-testing blood glucose monitoring products in the US, accounting for $500 million of annual revenue. Managed team of 7 and $50 million budget including all personal and non-personal programs aimed at physicians, physician assistants, nurses, pharmacists, and payors.

Developed and executed global launch plans in conjunction with area commercial teams—product positioning and messaging, marketing plans, branding, distribution, training, etc. Assessed and prioritized customer value needs and importance through primary and secondary market research.

Managed Worldwide Marketing hospital products department including 2 senior product managers. Launched FreeStyle Connect hospital system in the US; achieved annual sales and margin goals.

Developed comprehensive global launch plan for new product introduction. Served as core marketing representative on cross-functional product development team.

Participated in a 2-year rotational program in marketing development.

Managed direct market sales for the American Medical Association.

Master of Business Administration with focus on Marketing, Management and Strategy.

Executive course in Blue Ocean Strategy.

Bachelor of Arts in Economics.

Study abroad program through the University of Wisconsin.