Open to opportunities

Nicole Warshauer

@nicolewarshauer

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Results-oriented marketing executive with 15+ years of experience.

United States

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What I'm looking for

I am looking for a leadership role that fosters innovation and team collaboration, where I can drive impactful marketing strategies and contribute to company growth.

I am a results-oriented marketing and communications executive with over 15 years of professional experience in leading growth initiatives across various industries, including healthcare, fintech, and consulting. My career has been marked by a commitment to innovative strategies and brand alignment, which have consistently driven success in both high-growth startups and established companies.

In my current role as Vice President of Brand at HealthEquity, I designed and launched a brand insights function that informed key strategic initiatives, spearheaded the development of an AI content bot, and improved team engagement scores significantly.

My previous experience includes leading marketing efforts at Quilted Health, where I achieved a 123% increase in client acquisition and expanded organic traffic through effective content marketing strategies. I am passionate about building strong teams and fostering a collaborative environment to achieve outstanding results.

Experience

Work history, roles, and key accomplishments

Current

Vice President of Brand

Current

HealthEquity

Jun 2023 - Present (2 years)

Designed and launched brand insights function, uncovering and socializing brand metrics that informed 3 out of 6 key company strategic initiatives for 2025. Spearheaded the development and implementation of proprietary AI content bot, HSAnswers, hosting more than 64,000 external benefits conversations in 6 months.

Brand Strategy Project Management Team Leadership

Vice President of Marketing

Quilted Health

Oct 2021 - Jun 2023 (1 year 8 months)

Increased client acquisition by 123% and reduced cost per acquisition (CPA) by 58% by recruiting, hiring, and fostering an integrated marketing team of 6. Expanded organic traffic by 3x through blog content design, media relations, digital marketing campaigns, and brand-aligned product marketing.

Digital Marketing Content Design Product Marketing Social Media Strategy

Head of Community

Trusted Health

Mar 2020 - Oct 2021 (1 year 7 months)

Implemented a community-focused integrated campaign that led to more than 1 million video impressions and 30,000 giveaway entries. Designed and built the Trusted Community for more than 150,000 nurses with a bespoke team of product managers and engineers.

Community Management Event Management Product Development Team Building

Director of Brand Communications

Dribbble

Mar 2019 - Jan 2020 (10 months)

Increased blog visitors by 230% through expanded partnerships and integrated digital content strategy. Relaunched the Overtime podcast—leading contract negotiations, content development, promotion, and distribution for 15,000+ listeners.

Brand Communications Content Strategy Digital Marketing Podcast Production Social Media Strategy

National Director of Marketing & Community

Chapter One

Sep 2017 - Dec 2018 (1 year 3 months)

Introduced a strategic partnership and engagement program that grew community tutors by 400%. Developed and enhanced company brand identity and cohesion through Facebook, Twitter, and LinkedIn, increasing social followers by 69% and engagement by 1200%.

Marketing Strategy Community Engagement Brand Identity Social Media Management Corporate Communications

Regional Marketing Director

Yelp

May 2012 - Sep 2017 (5 years 4 months)

Hired, trained, and led a team of 11 community managers responsible for exceeding user growth and outreach. Directed content creation, editorial direction, and assignments for Yelp Community Blog with 85+ writers.

Team Leadership Content Creation Community Management Marketing Analytics

Senior Community Manager

Yelp

Jul 2010 - Apr 2012 (1 year 9 months)

Managed community engagement and outreach initiatives to foster user growth and participation. Supported regional marketing efforts and contributed to local event planning and execution.

Community Management User Engagement Event Planning Local Marketing Outreach

Marketing & Development Specialist

UMAR

Aug 2007 - Jul 2010 (2 years 11 months)

Assisted in the development and execution of marketing campaigns to promote organizational initiatives. Supported fundraising efforts and donor relations through various communication channels.

Marketing Support Developer Communication Fundraising Public Relations

Sales Associate

Pulte Group

Jul 2005 - Jul 2007 (2 years)

Managed sales processes and client relationships for residential properties. Achieved sales targets and provided excellent customer service to prospective homebuyers.

Sales Customer Service Market Analysis

Education

Degrees, certifications, and relevant coursework

University of North Carolina – Charlotte

Master of Business Administration, Business Administration

Pursued advanced studies in business administration, focusing on strategic management and leadership principles. Developed expertise in various business functions relevant to executive roles.

University of Wisconsin – Madison

Bachelor of Business Administration, Marketing

Completed a comprehensive curriculum in business administration with a specialization in marketing. Gained foundational knowledge in marketing strategies, consumer behavior, and market analysis.