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Robert Lande

@robertlande

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Executive marketing leader driving omnichannel growth and AI-enabled healthcare commercialization.

United States

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What I'm looking for

I’m looking to lead enterprise marketing and commercialization transformations in healthcare—building omnichannel growth, modern digital ecosystems, and AI-enabled measurement—while partnering cross-functionally to drive patient engagement, revenue lift, and durable operational efficiency.

I’m a dynamic, results-driven executive with 25+ years of experience leading enterprise marketing, commercialization, and business operations across healthcare, MedTech, payer, and digital health. I align marketing, sales, clinical, and operations to elevate patient experience, strengthen provider relationships, and accelerate adoption of complex healthcare solutions.

In my current role as Senior Director, Diabetes Marketing, I lead marketing for a $1.4B healthcare portfolio serving 600K+ patients, delivering 18%+ annual new-patient growth and 20%+ retention gains. I’ve scaled omnichannel acquisition engines—directing D2C programs generating 16K+ qualified leads/month at 35% conversion—and modernized digital ecosystems, including 300% organic traffic growth via SEO, content, automation, and Salesforce integration.

I’m known for large-scale transformations, including integrating Palantir AIP and generative AI into commercial workflows to improve targeting and automate operations. I build data-driven measurement systems—GA4, GTM, server-side tracking, Meta CAPI, and advanced attribution—while mentoring leaders and partnering with sales, product, data, and operations to drive measurable revenue and operational efficiency.

Experience

Work history, roles, and key accomplishments

Senior Director, Diabetes Marketing

Byram Healthcare

Feb 2020 - Feb 2026 (6 years)

Led marketing for a $1.4B healthcare portfolio serving 600K+ patients across Diabetes and Sleep Apnea, driving 18%+ annual new-patient growth and 20%+ retention gains. Directed omnichannel acquisition (16K+ qualified leads/month at 35% conversion), modernized the digital ecosystem (300% organic traffic growth), and integrated Palantir AIP/genAI into commercial workflows.

Omnichannel Acquisition Performance Marketing SEO SEM Salesforce CRM GA4 GTM Server Side Tracking DRTV

Vice President, Marketing / Performance Marketing

Cecelia Health

Mar 2015 - Feb 2020 (4 years 11 months)

Directed multi-channel demand generation across payer, provider, pharma, device, and employer markets, managing a team of four managers and five agencies. Built revenue-focused lead generation and customer lifecycle communications using ZoomInfo, HubSpot, and Tableau to support patient onboarding and retention programs for enterprise clients.

Demand Generation Performance Marketing HubSpot ZoomInfo Tableau CRM Lifecycle Marketing Stakeholder Management

Chief Marketing Officer

NY Cancer & Blood Specialists

May 2010 - Feb 2015 (4 years 9 months)

Led enterprise marketing infrastructure across 41 offices, driving revenue, volume, and budget objectives. Managed omnichannel marketing (SEO, websites, social, email, TV, radio, print), led physician liaison teams to increase referrals, and used Salesforce analytics to optimize referral pathways.

Physician Liaison & Referral Growth Salesforce Analytics SEO Marketing Operations Team Leadership Campaign Optimization

VP, Group Account Director

LSC Digital

Jun 2008 - Apr 2010 (1 year 10 months)

Owned client strategy, analytics, segmentation, creative, digital, email, media, and production for major healthcare accounts including Optum RX and United Healthcare. Improved response rates by 10–17% through continuous optimization and contributed to acquiring 340M new members, driving 12% YoY growth via channel expansion and offer optimization.

Client Strategy Segmentation Media Optimization Marketing Analytics Creative Development Healthcare Marketing Response Rate Optimization Growth Strategy

Vice President, Multi-Channel Marketing

Horizon Blue Cross Blue Shield

Jun 2005 - May 2008 (2 years 11 months)

Led integrated marketing for a $10B health plan serving 3.8M members, developing multi-wave direct marketing campaigns that outperformed controls by 326% (response) and 166% (conversion). Drove enrollment of 41,000 new members and led enterprise customer experience initiatives contributing to J.D. Power #1 commercial health insurance in NJ for two consecutive years.

Integrated Marketing Direct Marketing Customer Experience (CX)Healthcare Marketing