Robert Beckham

I’m an accomplished leader specializing in Sales & Marketing Strategy, Sales & Marketing Analytics, Revenue Operations, and Business Intelligence. I focus on translating complex data into actionable business recommendations that improve performance visibility and strategic planning.

As Director, Sales Operations | Reporting & Analytics at Resound Networks (2025 - Present), I built and established enterprise sales analytics and reporting functions to strengthen forecasting, executive visibility, operational performance, and strategic decisions. My analytics initiatives helped improve close rate by +8%, increased forecasting accuracy by +20%, and reduced manual report building by over 200 hours through reporting modernization and analytics automation.

Previously at Cox Communications (2021 - 2025), I served as a primary analytics advisor to senior sales and marketing leadership, supporting customer acquisition, retention, and enterprise growth strategies that realized incremental customer gains of +10%. I developed statistical customer forecasting models integrating operational drivers, customer behavior, and market trends, improving accuracy by +15%, and I delivered executive-ready insights that turned operational analytics into clear recommendations.

Earlier, I led advanced analytics and business intelligence efforts—including ROI evaluations and executive reporting—and built scalable BI ecosystems using Tableau, Power BI, and MicroStrategy. Across roles, I’ve developed KPI frameworks, predictive and statistical models, and executive dashboards while partnering cross-functionally across marketing, finance, operations, and leadership to drive measurable outcomes.