Robert BARSOUM

Leading transformation initiatives to converge processes and resources between Air France and KLM and other group companies, covering Sales Support, HR administration and tools, and Procurement.

Business consulting and coaching for startups across business models and plans, go-to-market strategy, customer experience (CX) and user experience (UX).

Managed product management and optimization of planning, rostering and training applications for cockpit crew, cabin crew and Crew Training departments. Led product IT innovation and maintenance projects, managed a team of approximately 20 Product Owners and Business Analysts.

Created a B2B mobile application for iOS and Android serving the hybrid-work and workplace sector. Led product design, IT development, business and financing planning, marketing and digital strategy, customer workshops and surveys, sales, community building, growth hacking, fundraising and acquisition.

Led B2B contract office furniture operations as a member of the executive committee, reporting to the Board. Directed Customer Service, Design, Pricing and Contracts, Proposals, Project Management, Logistics, and Installation Services, and restructured French operations following a merger.

Led an EMEA hybrid team focused on future-of-work research, innovation initiatives and the creation and rollout of new business models and processes. Created and structured KPI reporting to support new value-added services, and developed programs including direct sales, Furniture as a Service (FaaS), recycling and eco-services, project management and consulting services.

Co-founded and operated a pure-player digital B2C e-commerce marketplace dedicated to animal products.

Managed engineering and architectural design teams for French organizations serving international clients in EMEA. Represented technical design teams with customers and led product management, application of local codes and standards, schedules, budgets, value engineering and contract negotiations.

Represented clients and managed construction projects, including program definition, technical design team selection, budget creation and approvals, construction permits, inspection bodies and internal change management.

Supported engineering and architectural design work for international projects in the Middle East, including customer-facing technical coordination, schedules, budgets, local standards, value engineering and contract negotiations.

Represented clients and managed high-profile construction projects from program definition and consultant selection through budget management, permits, inspections, contractor requisition approvals and change management.

Managed building construction trades, including tender packages, bid analysis, subcontract negotiations, field coordination, design modifications, value engineering and site safety. Worked on large-scale, fast-paced high-rise building projects in multidisciplinary teams.

Managed building and civil construction trades, including tender packages, bid analysis, subcontract negotiations, field coordination, design modifications, value engineering and site safety.

Growth Hacking Certificate from Growth Tribe, completed in 2021.

Certificate in HTML5 & CSS from CEGEFOS, completed in 2021.

Scrum Master Certificate from Scrum.org, completed in 2021.

Executive MBA from IE Business School, completed in 2010.

BSc in Civil Engineering from New York University, completed in 1995.