Robel Tesfaye

I've managed sales development for a US-based men's health franchise, running inbound and outbound pipelines across six regional clinics and maintaining a 66% conversion rate from appointment requests to confirmed consultations.

At R2R (Rec2Rec), I sourced and placed mid-level and senior recruitment professionals across Europe and North America in tech, life sciences, finance, and energy. I managed full 360 recruitment cycles, using LinkedIn Sales Navigator, Boolean search, cold calling, client briefings, screening, interviews, and salary negotiations.

Previously, at 251 Communications, I identified commercial opportunities, developed proposals, and helped transition client engagements from single activations to retainer-based contracts.

My brand and sales work includes Awash Wines and Heineken Breweries, where I delivered campaigns that increased market share, launched a product line from zero to 40% market share, and managed key-account sales relationships across 100–150 hospitality venues. I bring experience in CRM-led sales tracking, lead conversion, business analysis, stakeholder alignment, and multi-time-zone operations.