RJ George

I am a strategic insights specialist with a unique combination of data fluency, creative brand thinking, and technical capability. My experience spans retail media, commercial publishing, and startup ecosystems, where I have successfully delivered customer-first, insight-led strategies. With a Graduate Diploma in Computer Science, I bridge complex analytics with compelling, scalable solutions.

In my current role as a Customer Manager at Coles Group, I drive strategic media consulting, managing over $35M in campaign spend. I have developed retail media strategies that consistently improve supplier ROI and produce performance analysis reports that influence executive-level investment decisions. Previously, as Co-Founder and Strategic Platform Lead at Teer, I transformed a conceptual business idea into a live MVP platform, securing early-stage seed funding and optimizing user experience.

My background in commercial strategy at NewsCorp Australia has equipped me with the skills to create integrated brand strategy decks and deliver insight-led commercial pitch strategies. I am passionate about leveraging data to inform creative campaign directions and drive business growth.