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@rjgeorge
Strategic insights specialist with a blend of data and creativity.
I am a strategic insights specialist with a unique combination of data fluency, creative brand thinking, and technical capability. My experience spans retail media, commercial publishing, and startup ecosystems, where I have successfully delivered customer-first, insight-led strategies. With a Graduate Diploma in Computer Science, I bridge complex analytics with compelling, scalable solutions.
In my current role as a Customer Manager at Coles Group, I drive strategic media consulting, managing over $35M in campaign spend. I have developed retail media strategies that consistently improve supplier ROI and produce performance analysis reports that influence executive-level investment decisions. Previously, as Co-Founder and Strategic Platform Lead at Teer, I transformed a conceptual business idea into a live MVP platform, securing early-stage seed funding and optimizing user experience.
My background in commercial strategy at NewsCorp Australia has equipped me with the skills to create integrated brand strategy decks and deliver insight-led commercial pitch strategies. I am passionate about leveraging data to inform creative campaign directions and drive business growth.
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Work history, roles, and key accomplishments
Coles Group
Sep 2023 - Present (2 years 2 months)
Drive strategic media consulting for Grocery, Dairy, Frozen & Convenience segments, managing over $35M in campaign spend. Developed retail media strategies that improved supplier ROI and produced performance analysis reports influencing executive investment decisions.
NewsCorp Australia
Jan 2021 - Sep 2023 (2 years 8 months)
Led strategic planning for major brands, creating integrated brand strategy decks and delivering over 40 insight-led commercial pitch strategies annually. Built dashboards reducing report lag by 60%.
Teer
Nov 2021 - Mar 2023 (1 year 4 months)
Partnered to transform a business idea into a live MVP platform, managing offshore development teams and securing early-stage seed funding. Defined platform architecture and shaped UX/UI design to optimize onboarding.
NewsCorp Australia
Jan 2020 - Jan 2021 (1 year)
Supported campaign development and customer segmentation for national clients, developing go-to-market templates and optimizing processes to reduce internal response time by 40%.
Degrees, certifications, and relevant coursework
Graduate Diploma, Computer Science
2023 - 2024
Grade: 6/7
Completed a Graduate Diploma in Computer Science, enhancing technical capability and bridging complex analytics with compelling solutions.
Bachelor of Business, Marketing
2018 - 2020
Grade: 3.8/4
Earned a Bachelor of Business with a focus on Marketing, developing skills in strategic insights and customer engagement.
Software and tools used professionally
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