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Yael Carrara

@yaelcarrara

Product leader at Ticketmaster and REST who turned an 11-day ticket-sales reporting cycle into real-time client insight.

Australia

Message

At Ticketmaster, I turned an 11-day ticket-sales reporting cycle into real-time insight for executives and clients. I also led customer insight and marketing products across international markets, where AI/ML-driven personalisation lifted traffic 38% and conversion 19%.

At REST and LeavePlus, I set data product strategies and aligned business domains behind shared roadmaps in regulated environments. I’ve led product teams across Melbourne, London and Quebec City, and built Maison Flock from concept to market.

Experience

Work history, roles, and key accomplishments

Data Product Lead

LeavePlus

Sep 2024 - May 2026 (1 year 8 months)

Set the product strategy for LeavePlus's data products, building trusted capabilities to improve industry coverage, member outcomes and regulatory performance. Defined product vision, multi-year strategy and roadmap across analytics, data sharing and data integration.

Product Strategy Roadmapping Data Products Analytics Data Sharing Data Integration AI Readiness Federated Ownership Model

Head of Data Product & Data Management

REST Superannuation

Jun 2023 - Mar 2024 (9 months)

Led the data product portfolio behind REST's member engagement, marketing and employer services, turning data into personalised experiences in a highly regulated environment. Defined modernisation strategy for 4 interconnected products and aligned 9 business domains behind one roadmap.

Product Strategy Product Operating Model Data Products Personalization Marketing Automation Analytics Data Science Integration Governance

Director of Product

Ticketmaster

Jan 2021 - Apr 2023 (2 years 3 months)

Owned global strategy and roadmaps for Ticketmaster's client reporting, marketing and integration products, used across 30+ international markets. Turned an 11-day reporting cycle into real-time insight and rebuilt a major partner relationship through a beta relaunch of data access.

Product Strategy Roadmapping Client Reporting Marketing Integration APIs Real Time Analytics Partnership Management Monetisation

Senior Manager of Product – Customer Insight & Martech

Ticketmaster

Nov 2014 - Dec 2020 (6 years 1 month)

Led Ticketmaster's customer insight and marketing products across EMEA, APAC and Latin America, enabling personalised fan engagement. Grew Messenger to 2.5bn+ marketing engagements a year and launched predictive personalisation products across 80M+ fan records.

Product Management Customer Insights Martech Personalization Segmentation CRM Predictive Analytics Team Building

Data Architect

Ticketmaster

Sep 2010 - Oct 2014 (4 years 1 month)

Designed Ticketmaster's global single customer view across 80M+ fan records, creating the enterprise data foundation for customer intelligence and personalisation. Created master data management and security models to enable data sharing with partners.

Data Architecture Master Data Management Data Integration Customer Data Data Governance Security Model

Data Consultant

Keyrus

Jan 2005 - Dec 2010 (5 years 11 months)

Provided data and BI solutions across consumer retail, industrial distribution, express logistics, telecommunications, semiconductor manufacturing, and regulated health sectors.

Data Consulting Business Intelligence Data Solutions