Melissa Cooper

Led end-to-end product for a $4M+ GMV two-sided marketplace, improving conversion, order value, and engagement through customer insight and experimentation. Drove ~3x transaction growth over 18 months, increased marketplace throughput ~2.5x (from ~200 to 500+ orders/month), scaled supply to ~10,000 artists and 50,000+ artworks, and achieved 71 NPS with 90%+ repeat revenue using ML/AI for recommend

Built and operated multi-channel ecommerce businesses across Shopify, Etsy, and Amazon, focusing on marketplace dynamics, paid acquisition, and conversion optimization. Ran growth experiments using Meta Ads and marketplace paid search/SEO, managing the full product lifecycle from customer experience through sourcing and fulfillment, and launched a second B2B brand targeting bulk buyers.

Defined and validated a new property maintenance product that reached $1M ARR in its first year. Led a tiered maintenance support model combining DIY options with escalating expert assistance, supported by discovery that validated resident demand and increased satisfaction through 24/7 remote maintenance assistance.

Advised product and design leadership during the development of Leora, an AI-powered coaching platform for enterprise customers within a consumer-to-B2B payments transition. Validated an enterprise AI opportunity across organizations with 10,000+ employees, defined enrollment/CRM workflows, and mentored product managers and designers to strengthen discovery and autonomous execution.

Led UX and product strategy as Dwolla transitioned from a consumer payments product to a B2B payments platform. Defined key platform experiences including the developer portal, merchant center, and enterprise payment workflows, managed a multidisciplinary team, and established design systems and validation practices to improve consistency and decision-making across teams.

Owned product strategy and UX for event discovery, ticketing, and organizer experiences serving millions of users. Built and scaled the UX function from first hire to a team of 7, implemented a triad operating model to improve cross-functional decision-making, and introduced structured discovery/experimentation to improve product quality and reduce delivery risk.

First UX hire, establishing user research, validation, and UX-led solution design practices. Led research and redesign of the event creation flow, earning the 2012 Nielsen Norman Group Best Application Design award, and created foundational UX artifacts including personas and customer lifecycle frameworks.

Led UX for a digital publications mobile team and established the first iPad app for Australia’s leading tabloid newspapers.

Designed music discovery, voting, and UGC experiences for national radio and recipe/video experiences for national TV.

Designed core interaction patterns across search, faceted navigation, user profiles, and media experiences for some of Australia’s largest consumer websites.

Worked as a front-end developer at MRM Worldwide / HGWS on digital projects, delivering user-facing interface functionality.

Coursework in Analyze Data with SQL.

No Code AI and Machine Learning: Building Data Science Solutions program.

Graduate study in Interactive Multimedia.

Undergraduate degree in Communications.