Pooja Pathak

Led marketing and commercial analytics for Leafio, building a standardized promotion analytics framework that supported strategies generating up to 62% sales uplift during campaign periods. Built a BigQuery customer activation funnel and loyalty analytics dashboards, improving registration-to-conversion reporting accuracy by 38% and enabling tier insights contributing to 79% of sales.

Owned customer insights and BI across 5 brands, delivering automated Tableau dashboards and A/B testing frameworks to improve engagement and conversion. Identified that 45% of Mimco accessories customers used accessories as their brand entry point, informing multi-year collection strategy and designer collaboration planning.

Developed analytics dashboards and reports for petrol monitoring products (Wetstock Live, SIRA Analyses) to enable data-driven decision-making for global operators. Managed data warehouse databases and schemas, improving efficiency through performance tuning, data integrity validation, and schema updates.

Analyzed network data and built Tableau dashboards to track capacity, overutilisation, and provisioning across Meta’s global edge network infrastructure. Developed and optimized data pipelines using Hive, MySQL, and Oracle via Presto, improving dashboard performance and usability for infrastructure teams.

Designed interactive Tableau dashboards for multiple Apple departments, translating stakeholder requirements into tailored, data-driven reporting. Administered Tableau Server (user access, permissions, scheduling) and optimized report performance by improving data connections and query efficiency to reduce end-user load times.

Earned a Master of Science in Electrical Engineering from the University of Colorado between 2013 and 2015.