Rita Martinez
@ritamartinezv
Community-focused social media and customer care leader driving engagement and CX improvements.
What I'm looking for
I am a community-driven social media and customer care leader with experience managing large social ecosystems, leading teams, and creating social-first content across Meta, TikTok, Pinterest, and Google Business Profile. I combine hands-on content production, AI-powered creative workflows, and data-informed benchmarking to boost engagement and protect brand experience.
I have led teams of up to 15, sustained fast response SLAs and high CSAT, and delivered measurable results for e-commerce and agency clients by translating social insights into strategy and operational improvements. I am proactive, analytical, and skilled with tools across CX, social management, and AI content creation.
Experience
Work history, roles, and key accomplishments
Managed social media ecosystems with 1M+ followers, improving brand engagement and handling 300+ daily interactions to protect CX and surface audience insights for marketing and CX teams.
AI Content Creator
Freelancer
Jun 2025 - Dec 2025 (6 months)
Designed and managed monthly content calendars and produced daily multi-platform content using AI tools to accelerate production while maintaining brand consistency for clients in the USA and Europe.
Customer Care Manager
Privalia
Sep 2018 - Jun 2020 (1 year 9 months)
Led and coached a 15-person customer care team handling 200+ daily social tickets, sustaining a 1-hour first response and 4.6/5 CSAT through process improvements and quality controls.
Education
Degrees, certifications, and relevant coursework
Tecnológico de Estudios Superiores
Bachelor's Degree, Environmental Engineering
Completed a Bachelor's Degree in Environmental Engineering, graduation conferred in February 2018.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Social media
Job categories
Skills
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