At KPMG India, I execute omnichannel campaigns and automated customer journeys across enterprise accounts, reaching over 5 million users. For a global automotive OEM, I architected a campaign automation portfolio using SMS, WhatsApp, RCS, and email.
I built more than 250 lifecycle journeys for a global pharmaceutical leader, using behavioral segmentation to increase conversion rates by 20%. Across other client work, I supported retention programs, recommendation engines, and high-volume data uploads.
Previously, as a Salesforce Business Analyst Intern at ÉCLATISS, I implemented Screen Flows and dashboards for a project management and resource planning application. I also worked as an Assistant Video Editor at Steve Rotfeld Production, editing material for Super Animals and managing media assets.
