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Murtaza HusainMH
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Murtaza Husain

@murtazahusain

Salesforce Development Lead at Wiley, where I integrated a Service Cloud chatbot that improved case resolution by 40%.

United States
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At Wiley, I lead Salesforce development and serve as the primary liaison between onsite and offshore teams. I set up marketing automation across Salesforce Marketing Cloud, Marketo, and Adobe Campaign, and built data pipelines between Adobe Campaigns, Amazon S3, and Snowflake.

I implemented go-to-market tools that increased revenue by 12% and integrated a chatbot into Service Cloud, improving case resolution by 40%. I’m also leading Account Engagement and Marketing Cloud implementation while assisting with the CDP migration to ActionIQ.

At Infosys, I saved a financial client approximately $700K annually by replacing a third-party system with a custom Lead Management Framework. Earlier, I worked across Salesforce architecture and development, data migration, and marketing automation, including migrating five million records and supporting production orgs with 800+ users.

Experience

Work history, roles, and key accomplishments

Wiley logoWI
Current

Principal Application Developer

Aug 2023 - Present (3 years 3 months)

• Salesforce.com Development Lead (Onsite); primary liaison between onsite and offshore teams.
• Responsible for solution architecture, implementation, deployment, and production support activities.
• Setup Marketing Automation using SFMC, Marketo, and Adobe Campaign, Adobe Experience Manager.
• Built data pipelines between Adobe Campaigns, Amazon S3, Snowflake.
• Implemented modern GTM tools to e

Wiley logoWI
Current

Principal Application Development

Aug 2023 - Present (3 years 3 months)

Worked as Principal Application Development at Wiley.

IN

Technology Lead

Oct 2019 - Aug 2023 (3 years 10 months)

• Served as Onsite Salesforce Development Lead, overseeing design, build, and deployment phases.
• Saved a financial client ~$700K annually by replacing a third-party system with a custom Lead Management Framework.
• Worked aggressively on Core Salesforce clouds to enhance customer experience in various industries.

• Experienced in architecting scalable Salesforce solutions across Sales, Service,

IN

Technology Analyst

Oct 2019 - Feb 2022 (2 years 4 months)

Worked as Technology Analyst at Infosys.

Sogeti logoSO

Salesforce Consultant

Sogeti

Jun 2019 - Oct 2019 (4 months)

• Develop customized solutions within the Salesforce platform to support critical business functions in healthcare.

• Client facing role to communicate with project managers, clients, and other developers to design cohesive project strategies.

• Assisted a healthcare client in compiling cancer research documentation while ensuring compliance with privacy regulations.

• Assisted in compiling com

Wiley logoWI

Salesforce Developer

Sep 2018 - May 2019 (8 months)

This position was extended by looking at the prior performance as Marketing Automation Intern at Wiley, and also at the Salesforce.com solution design and implementation expertise for various clients from the past experience.

My responsibilities are of a consultant cum technical architect cum lead developer, where client interaction, solution designing, and implementation responsibilities are pa

University of South Florida Muma College of Business logoUB

Graduate Student

Aug 2017 - May 2019 (1 year 9 months)

Dealing with data is what I like, Processing the data to convert it into useful insights which improves the business, or increases the efficiency of the organization by solving existing business problems, thus contributing to the revenue of the organization is what I love to do.

WS

Marketing Automation Specialist

Wiley Education Services

Jun 2018 - Aug 2018 (2 months)

• Salesforce.com SRP to IBM Watson Migration for Automation of the Sales Cycle to bring in more leads.
• Conducted data cleanup and web scraping (e.g., US News rankings) for lead enrichment.
• Consolidated multi-source data into a standardized database and visualized insights via Tableau.
• Automated manual data interpretation workflows by building interactive dashboards.

Wiley logoWI

Marketing Automation Intern

Jun 2018 - Aug 2018 (2 months)

An exciting place surrounded by cool people with whom the work doesn't seem like work but a fun place to learn and innovate things. My role involves understanding business, and to simplify the challenges in the migration from the legacy system Oracle Eloqua to IBM Watson which would work with Salesforce with real-time information sync. Data Hygiene is the crucial stage which would lay down the fou

IN

Senior Systems Engineer at Infosys Ltd. worked on Salesforce.com

Feb 2014 - Jun 2017 (3 years 4 months)

•Certified Salesforce.com CRM tool developer worked for renowned US clients.
•Received multiple Client appreciations for Technical and Presentation skills.
•Experience in full project life cycle from design to implementation to integration with exposure to all phases of SDLC.
•Actively involved in Salesforce Architecture, Design and Development.
•Participated in the bug review meetings, updated r

Education

Degrees, certifications, and relevant coursework

UF

University of South Florida, FL

M.S. in Business Analytics and Information Systems

Nagpur University logoNU

Nagpur University

Bachelor's degree, Electrical and Electronics Engineering

2009 - 2013

SR

SRKNEC

B.E, Electronics Engineering

2009 - 2013

Active throughout the Undergrad, shared a good rapport with faculty as well as peers and colleagues. Participated or Contributed as an organizer or was a part of the team for numerous events, and received appreciations from the teachers and event managers for hosting them. The journey of under-graduation was amazing throughout keeping me occupied and developing new management,public handling, publ

WS

World Education Services

Verified International Academic Qualifications

Apr 2021

SA

Salesforce

Salesforce Admin 201

University of South Florida logoUF

University of South Florida

Master's degree, Business Analytics Information system

2017 - 2018

Pursuing MS in Business Analytics & Information system.
Courses:
• Business Analytics
• Statistical Data Mining
• R-Programming
• Information System Analysis
• Python programming
• Machine Learning
• Regressions, Classifications
• Data Warehousing
• Advanced Database
• SQL Developer, MySQL; NoSQL
• Tableau, R
• Big Data
• Capsim Software
• CrowdSourcing Analytics
• Supply Chain Management

SA

Salesforce

salesforce platform developer 1

SA

Salesforce

salesforce developer 401

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