Open to opportunities

Avinash Kumar

@avinashkumar20

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Data & analytics executive driving BI, experimentation, and applied AI for business impact.

India

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What I'm looking for

I’m looking for a role where I can lead data strategy and BI, scale experimentation, and apply applied AI to deliver measurable business outcomes—partnering closely with product and engineering to define North Star metrics and automate decision-ready reporting.

I’m an analytics leader with 14+ years of experience driving data-informed strategy across Banking, Technology, e-Commerce, Retail, and Healthcare & Life Sciences. I currently serve as Vice President, Data & Analytics at JPMorganChase (Cards & Connected Commerce), partnering with product, marketing, and engineering to define North Star metrics and scale experimentation.

My work is deeply hands-on across SQL, BI, and experimentation—using Power BI, Tableau, and Looker Studio to build automated reporting systems, and applying A/B testing and hypothesis testing to drive measurable outcomes. I’ve also led market clustering approaches to enable proxy-market testing at scale and accelerate iteration speed.

I combine experimentation rigor with applied AI, including prompt engineering and GenAI chatbot/assistant design for real product use cases. I’m proud of multi-million-dollar impact—fraud-risk detection ($42M+), a 20% lift in account creation rates, and a 20% annual marketing budget saved through automated revenue attribution.

Experience

Work history, roles, and key accomplishments

Current

Vice President, Data & Analytics

Current

JPMorganChase

Oct 2024 - Present (1 year 10 months)

Defined North Star metrics for JPMorganChase's 2026 dining roadmap and partnered with product leadership to align analytics priorities to business outcomes. Led analytics scoping for Infatuation data migration and built automated data anomaly detection, as well as defined AI chatbot use cases for restaurant discovery.

North Star Metric Data Migration Anomaly Detection Prompt Engineering GenAI SQL Power BI Tableau

Senior Consultant, Analytics Lead

Fractal Analytics

May 2018 - Oct 2024 (6 years 5 months)

Served as an analytics thought partner for Google (Ads & Google Pay), leading experiments and analytics frameworks to improve customer outcomes. Delivered automated revenue-attribution reporting and led launch-readiness and user journey/path analysis, including Power BI dashboards.

A B Testing User Journeys Google Pay Power BI Dashboard Design Stakeholder Management

Sr. Business Analyst / Associate Manager

Factspan Analytics

May 2016 - Apr 2018 (1 year 11 months)

Led e-commerce, retail, and pharma analytics engagements, advancing from individual contributor to team lead/associate manager. Drove revenue impact through A/B testing and checkout conversion optimization, improved sales via market basket analysis, and managed analytics delivery including hiring and upskilling.

A B Testing Checkout Optimization Basket Analysis Product Analytics Stakeholder Management

Analyst

Novartis

Jun 2015 - Apr 2016 (10 months)

Built VBA-based promotional budget planning tools to improve marketing budget allocation efficiency. Developed territory-level target decomposition models for Entresto to improve field achievement rates.

VBA Target Decomposition Marketing Analytics

Business Analyst

Genpact

Aug 2012 - May 2015 (2 years 9 months)

Delivered physician, patient, and brand-performance analytics for healthcare and life sciences accounts. Built VBA-based performance tracking tools and monthly brand dashboards to improve market responsiveness and visibility into geographic performance.

VBA Performance Analytics Dashboarding Brand Analytics