SPShreya Paul
@shreyapaul
Dedicated PPC Analyst with 5+ years of experience in digital marketing.
IndiaWhat I'm looking for
I am a dedicated and result-oriented PPC Analyst with over 5 years of experience in the digital marketing landscape. My passion for marketing, advertising, and online content drives me to achieve exceptional results for my clients. I have successfully increased app installs by 58% and revenue by 64% for various clients across industries such as EdTech, logistics, and real estate.
Throughout my career, I have honed my skills in data analysis, campaign strategy, and client communication. I take pride in my ability to reduce cost-per-lead (CPL) significantly, achieving a 43% reduction for a logistics client and a 62% reduction for a premium client in real estate. My expertise extends to managing PPC campaigns across multiple platforms, including Google Ads, Facebook, and LinkedIn, ensuring optimal performance and alignment with broader business objectives.
In addition to my technical skills, I have a strong commitment to mentoring and guiding junior team members, fostering a collaborative environment that encourages growth and innovation. I am always eager to learn and adapt to new trends in the digital marketing space, ensuring that I remain at the forefront of industry developments.
Experience
Work history, roles, and key accomplishments
PPC Professional
Digichefs
Dec 2023 - Mar 2025 (1 year 3 months)
Increased App Installs by 58% and In-App actions by 27% for an Ed-Tech App, while reducing CPLs by 43% for a Logistic client with 57% Qualified Leads. Created and planned PPC campaigns across various digital channels, analyzing data and generating reports. Worked closely with marketing, sales, and product teams to align PPC efforts with broader business objectives.
PPC Professional
K2V2 Technologies
Jan 2022 - Jun 2023 (1 year 5 months)
Prepared and planned PPC campaigns for lead generation websites, overseeing existing campaigns for optimal results. Reduced CPL by 62% and increased the qualification ratio by 57% for premium clients. Trained new employees and managed over 100+ search, display, discovery, YouTube, FB, Taboola, and LinkedIn campaigns.
PPC Professional
Skovian Ventures
Jun 2020 - Nov 2020 (5 months)
Created and executed paid campaigns, handling client communication. Worked on projects in Real Estate, Automobile, B2B, and Medical industries.
PPC Professional
I Knowledge Factory
Jan 2019 - Jun 2020 (1 year 5 months)
Managed over 10 paid media clients, handling communication, ad copy creation, media plans, and progress reports. Created and optimized PPC campaigns on Google AdWords and Facebook for lead generation and brand awareness. Achieved targets for B2B clients with 12% qualified leads by executing strategies for keyword opportunities, targeting, and campaign structuring.
Education
Degrees, certifications, and relevant coursework
Indira Gandhi National Open University
Master of Business Administration, Business Administration
Completed a Master's degree focusing on advanced business management and administration. Studied core business principles and strategic decision-making.
Mata Gujari Mahaila Mahavidyalaya
Bachelor of Commerce, Commerce
Pursued a Bachelor's degree in Commerce, covering foundational business principles. Gained knowledge in accounting, economics, and business operations.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Job categories
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