Rishabh Bishnoi
@rishabhbishnoi
Brand partnerships and ad sales leader driving full-funnel revenue growth through strategic deals.
IndiaWhat I'm looking for
I’m a results-driven Brand Partnerships & Ad Sales professional with 12+ years of experience in digital media and performance marketing. I specialize in identifying, pitching, and closing new business with brands, agencies, and institutional partners to drive measurable revenue outcomes.
I’ve consistently owned full-funnel advertising campaigns and ROI performance across CPA, CPL, CPS, CPC, and CPM models, building repeatable go-to-market motions from proposal writing to deal closure. I’m especially strong in sponsorship negotiations, content collaborations, and maintaining a proactive pipeline through outreach and networking.
Across my roles, I’ve onboarded 10+ international and domestic clients in 3 months, closed 10,000+ institutional and university signups through end-to-end partnerships, and led teams that improved delivery and growth over multi-year periods. I bring hands-on sales leadership, strong analytics instincts (CAC/LTV, funnel optimization, A/B testing), and a collaborative mindset to help partners scale.
Experience
Work history, roles, and key accomplishments
Freelance Brand Partnerships
Independent Consultant
Feb 2026 - Present (4 months)
Provide strategic consulting on ad sales, brand partnerships, and full-funnel performance marketing for BFSI and SaaS clients. Build go-to-market frameworks, pitch decks, and partnership proposals while supporting acquisition through outreach and pipeline management.
Manager, Digital Demand Gen
Paisabazaar
May 2025 - Feb 2026 (9 months)
Led a cross-functional team of 5 across paid media, WhatsApp/SMS execution, content/ad copy, and analytics for audience segmentation and targeting. Managed multi-channel lifecycle programs (Email, Push, WhatsApp, SMS) and built CAC/LTV dashboards to guide campaign and partnership strategy.
Senior Sales Manager
Moca Technology
May 2024 - Apr 2025 (11 months)
Identified and onboarded 10+ international and domestic brand and agency clients within 3 months, owning end-to-end business development from outreach to deal closure. Sold diversified digital ad inventory across OEM, CTV, affiliate, and influencer channels and negotiated multi-format partnership agreements aligned on pricing and performance benchmarks.
Ad Sales & Brand Partnerships
Digismart Digital Media Pvt. Ltd.
Jun 2018 - May 2024 (5 years 11 months)
Led go-to-market and brand partnership outreach for a resume builder and mini-app ecosystem, generating 5,000+ student and institutional signups via university partnerships and co-branded activations. Managed full-funnel paid acquisition campaigns across Google, Meta, TikTok, and Taboola with CPA/CPL/CPS/CPC accountability, building and leading a team of 3 and growing enterprise BFSI brand account
Executed digital marketing and affiliate partnership campaigns across email, paid, and affiliate channels to acquire users for financial products. Supported brand partnership and co-marketing initiatives by coordinating with agency partners to optimize reach and campaign ROI.
Education
Degrees, certifications, and relevant coursework
Jaipuria Institute of Management
Post Graduate Diploma in Management (PGDM), Marketing
2012 - 2014
Completed a PGDM focused on Marketing. Built foundational knowledge in marketing strategy and management principles.
MAEER’s Arts, Commerce & Science College
Bachelor of Commerce, Commerce
2008 - 2011
Completed a B.Com degree in Commerce. Covered core subjects relevant to business and financial fundamentals.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Salary expectations
Social media
Job categories
Skills
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