Riha shaikh

I’m a results-driven marketing professional with 3+ years of international experience across social media strategy, influencer marketing, brand-building, and performance-driven content. I’ve built proven, high-converting campaigns by combining sharp copy/scriptwriting with data-informed content strategy.

Most recently, I’ve worked as a Content Strategist & Operations Manager for a D2C brand, developing end-to-end content strategies to scale through organic and paid channels. I write high-converting scripts for brand videos, reels, UGC ads, and influencer briefs, while briefing and managing designers and copywriters to hit deadlines with brand alignment.

Previously, I served as a Copywriter & Influencer Marketing Manager and Social Media / Marketing Manager, where I managed multi-channel content and delivered influencer campaign ideation through execution. I led social media strategies for 14+ brands across luxury FMCG, D2C, and digital sectors, and ran targeted Facebook and Instagram paid media campaigns.

Earlier, as a Sr. Social Media Specialist (US-based, remote), I managed complete social media presence for international clients and led a team of 5 junior social media managers. I focus on performance analytics, platform-native storytelling, and performance-informed optimization—using tools like Meta Business Suite, Upfluence, and Hootsuite to execute efficiently.