Open to opportunities

Urmila Joshi

@urmilajoshi

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Social media and community manager driving growth through strategy, content, analytics.

India

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What I'm looking for

I’m looking for a role where I can lead multi-platform social strategy, own content and campaign performance, and partner cross-functionally. I want a data-driven culture that values creativity, community building, and continuous optimization.

I’m a professional social media and community manager with over six years of experience in content creation, copywriting, and strategic planning. I lead end-to-end social and digital initiatives, translating trends into campaigns that build audience reach, engagement, and buzz.

In my recent work as a Digital Lead & Content Strategist (freelance), I own digital strategy and execution across films, web shows, and music—from teaser to release and post-launch. I lead creative direction for campaign narratives, content development calendars, reels, promos, and performance creatives while ensuring timely, high-quality delivery.

As a Social Media Manager at Pinkvilla Media Pvt Ltd, I led a team managing multiple accounts (including Main, Hindi Fashion & Lifestyle, TV, and South). I monitor and optimize platform performance using Google Analytics, CrowdTangle, and Meta Insight, while cultivating influencer and industry relationships to strengthen brand presence.

Earlier roles expanded my toolkit across social media management, influencer marketing, ORM and community management, and ROI-focused campaign execution. I’m energized by data-informed storytelling, team leadership, and continuously refining content strategies based on performance signals and emerging opportunities.

Experience

Work history, roles, and key accomplishments

Current

Digital Lead & Content Strategist

Current

Spectra Digital

Dec 2025 - Present (7 months)

Owned end-to-end digital strategy and execution for films, web shows, and music from teaser to release through post-launch. Led social media and content planning to drive audience reach, engagement, and buzz.

Digital Strategy Content Strategy Social Media Management Influencer Marketing Copywriting Campaign Planning Performance Optimization Community Management

Social Media Manager (Consultant)

Alyve Health

Jun 2024 - Sep 2025 (1 year 3 months)

Created and published daily content to enhance audience engagement and researched trends to adjust strategy. Managed social campaigns, monitored ROI, and collaborated with product, sales, and customer service to maintain brand consistency.

Social Media Management Content Creation Trend Analysis Campaign Management ROI Tracking Google Analytics CrowdTangle Cross Functional Collaboration Brand Consistency

Social Media Manager

Pinkvilla Media Pvt Ltd

Feb 2023 - May 2024 (1 year 3 months)

Led a team managing multiple Pinkvilla social accounts (Main, Hindi Fashion & Lifestyle, TV, and South) and developed content calendars aligned to audience preferences. Monitored and reported platform performance using Google Analytics, CrowdTangle, and Meta Insight while cultivating relationships with influencers and stakeholders to boost engagement.

Social Media Management Team Leadership Content Development Analytics Reporting Google Analytics CrowdTangle Influencer Collaboration Community Engagement

Marketing Coordinator (Lead)

AngelOne Broking Limited

Oct 2022 - Feb 2023 (4 months)

Designed marketing materials for online and print campaigns, ensuring brand consistency across deliverables. Assisted with content creation and scheduling for social media, email, and push notifications and supported copywriting through customer trend research.

Content Creation Copywriting Email Marketing Push Notifications Market Research Brand Consistency Canva Multitasking

Social Media Manager

BollywoodShaadis.com

Apr 2021 - Oct 2022 (1 year 6 months)

Built and managed social brand strategy with an editorial vision, tone of voice, and content plans to strengthen engagement in the entertainment and information space. Managed influencer relationships, worked cross-functionally with marketing teams, and used social analytics to guide strategy and identify opportunities.

Social Media Management Editorial Planning Content Strategy Influencer Relations Copywriting Analytics Cross functional Coordination

Freelance Social Media Manager

Freelance

Dec 2019 - Apr 2021 (1 year 4 months)

Grew multiple client social media accounts organically across FMCG, Beauty, Electronic, and Entertainment media categories. Produced platform content and video advertisements using tools including Canva and in-video, and designed supporting marketing materials like brochures and product manuals.

Content Creation Video Advertising Graphic Design Canva InVideo InShot Content Production PhotoGrid

Media Planner (Mainline)

Havas Media Group

Jun 2019 - Sep 2019 (3 months)

Supported senior executive scheduling and coordination, including travel and meeting management. Conducted research and prepared reports on operational and industry topics while providing administrative support through phone and email responses.

Market Research Report Writing Executive Coordination Scheduling Administrative Support Research Summaries Time Management

Social Media Management Intern

Pinkvilla Media Pvt. Ltd

Jan 2019 - Feb 2019 (1 month)

Managed and created day-to-day social media content and supported community management and ORM. Assisted with paid promotions and evaluated the impact of social media programs using analytics.

Community Management ORM Content Creation Social Media Analytics Social Media Monitoring Campaign Tracking Engagement Management Daily Publishing