As a freelance social media manager, I manage client brands’ social presence, develop platform-specific content strategies, and plan content calendars and growth initiatives. I create and publish posts, reels, stories, and promotional content using design and AI-assisted tools.
I plan and optimize performance marketing campaigns across Meta platforms, using audience segmentation and conversion-focused creative to support lead generation. I also coordinate influencer campaigns, from research and outreach through performance tracking.
At Vibes Communications, I led a cross-functional team managing 15+ client brands. I developed social media strategies that drove engagement growth of 35–60%, and managed Meta advertising campaigns achieving up to 3x ROAS and 2x lead growth.
At WingAssistant, I mentored a team of 20+ social media specialists, graphic designers, and content writers. I also led influencer marketing initiatives that resulted in a 50% increase in brand visibility, and used campaign metrics and audience insights to inform recommendations.
