Open to opportunities

Rick Mahabir

@rickmahabir

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Regional sales leader driving $20M+ revenue growth across Caribbean markets through data-led monetization.

Trinidad and Tobago

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What I'm looking for

I’m looking to lead regional commercial growth—owning P&L, building high-performance sales leadership, and scaling advertising, digital, and subscription monetization with strong KPI discipline and strategic partnerships.

I’m a commercial executive with a proven record of leading multi-market sales organizations and delivering sustained revenue growth across the Caribbean. I bring full ownership of regional commercial strategy—revenue generation, market expansion, and portfolio monetization across advertising, digital, and subscription-based products.

Across 21 Caribbean markets, I’m accountable for regional P&L performance, revenue forecasting, and consistent delivery against commercial targets. I’ve led 50+ sales professionals and 8 managers, built leadership capability, and embedded KPI discipline and data-driven decision-making through performance management frameworks. I also structure and negotiate high-value, multi-market commercial agreements, introduced subscription-based revenue models for recurring income, and delivered measurable growth through digital and media monetization.

Experience

Work history, roles, and key accomplishments

Regional Head of Sales

Yello Media Group (T&T) Ltd

Jul 2024 - Feb 2026 (1 year 7 months)

Owned commercial performance across 21 Caribbean markets, leading regional strategy and execution across advertising, digital, and subscription product lines. Managed a multi-market recurring revenue portfolio, led a 50+ person sales organization, and implemented KPI-driven performance management to deliver against targets.

Regional P&L Leadership Commercial Strategy Sales Team Leadership KPIs Revenue Forecasting Strategic Partnerships Data Driven Decision Making

Subscription & Telephone Sales Manager

Yello Media Group (T&T) Ltd

Jan 2022 - Jun 2024 (2 years 5 months)

Led sales strategy for subscription products, focusing on acquisition, retention, and revenue optimization. Streamlined sales operations and pipeline management to improve execution and forecasting accuracy, while driving recurring income expansion.

Subscription Sales Customer Retention Sales Operations Pipeline Management Revenue Optimization Forecasting KPI Tracking

Head of Roll-Over Sales

Yello Media Group (T&T) Ltd

Feb 2020 - Dec 2021 (1 year 10 months)

Led a turnaround of the subscription renewal (roll-over) sales function, strengthening retention strategy and revenue contribution. Used market intelligence and customer insights to refine commercial positioning and pricing across the customer base.

Renewal Sales Pricing Customer Insights Retention Strategy