Open to opportunities

Edward Montserin

@edwardmontserin

Message

I build AI-enabled marketing systems and lead digital transformation programs that drive measurable growth.

Trinidad and Tobago

Message

What I'm looking for

I'm looking to lead AI-enabled marketing, digital transformation, and operational improvement initiatives that connect strategy, technology, and cross-functional delivery to measurable business outcomes.

I've led digital and marketing transformation work for organizations including Neal & Massy Group, Republic Bank, Samsung, Edelman Financial Engines, MIT Executive Education, and The Central Bank of Trinidad and Tobago. My work connects marketing, technology, and change management to turn fragmented digital efforts into integrated, outcome-driven systems.

At E-volve New Media Systems, I lead end-to-end initiatives across brand strategy, demand generation, customer experience, performance marketing, analytics, automation, and martech integration. I also manage cross-functional creative, development, marketing, and data teams delivering campaigns and platforms across web, mobile, and digital channels.

I've built a profitable digital business unit, increased digital accounts under management by 300%, launched an interactive portal and seven mobile games to support financial literacy, and delivered enterprise portals that streamlined operations. As an early Caribbean digital pioneer, I continue applying that mindset to AI-enabled workflows, modern growth frameworks, and scalable marketing operations.

Experience

Work history, roles, and key accomplishments

Current

Managing Director

Current

E-volve New Media Systems Ltd

Jun 1999 - Present (27 years 2 months)

Lead end-to-end marketing transformation initiatives spanning brand strategy, demand generation, customer experience, and performance marketing. Design and implement AI-informed marketing systems, including analytics frameworks, automation workflows, content optimization, and martech stack integration.

Marketing Operations Digital Transformation AI Analytics Automation Martech Brand Strategy Demand Generation Customer Experience Performance Marketing Project Management

Project Manager

Brafton Inc

Jun 2024 - Jan 2026 (1 year 7 months)

Directed end-to-end delivery of content production initiatives across multiple global accounts, coordinating cross-functional creative, strategy, and client teams across multiple time zones. Managed 20+ concurrent projects, drove process improvements, and implemented AI solutions to reduce turnaround times.

Project Management Content Production Stakeholder Management Quality Assurance Process Improvement AI Workflow Optimization Cross functional Coordination

Head of Digital

Corbin Communications Limited

Jan 2016 - Jan 2021 (5 years)

Built and scaled a digital business unit from the ground up, establishing its strategy, operations, analytics, and workflows into a profitable, self-sustaining department. Drove significant commercial growth, expanding digital accounts under management by 300% and increasing overall agency revenue.

Digital Strategy Business Development Team Building Workflow Automation Programmatic Advertising Social Media Management Financial Management Operational Efficiency

E-Business Manager

Neal and Massy Holdings Ltd.

Jun 2001 - Jun 2002 (1 year)

Defined and executed a group-wide digital and e-business strategy, aligning multiple subsidiaries under a unified digital vision. Led the development and launch of a regional enterprise portal supporting communication, operational efficiency, and digital adoption.

Digital Strategy Enterprise Portal Governance Change Management Executive Advisory

Creative Director / Co-founder

Caribbean Interactive Multimedia

Jun 1995 - Jun 1999 (4 years)

Led strategy, creative direction, and delivery for early digital products including websites, interactive media, kiosks, and multimedia platforms. Partnered with corporate and institutional clients to translate communication goals into innovative digital experiences.

Creative Direction Digital Strategy Interactive Media Web Development Team Management Client Relations

Creative Art Director

Advantage Advertising Limited

May 1993 - Jun 1995 (2 years 1 month)

Directed creative strategy and campaign development of all creative work produced by the agency, and played an integral role in the creation of campaigns for all major accounts including Scotia Bank, Kaleidoscope, Southern Sales, Royal Castle, and Trinidad and Tobago Radio Network LTD.

Creative Direction Campaign Development Advertising Brand Strategy Client Management

Art Director

All Media Projects Limited

Dec 1992 - Mar 1993 (3 months)

Led creative development for advertising campaigns and promotional initiatives targeting competitive spot-market and FMCG segments. Supported new business development through concept creation and campaign pitching.

Creative Direction Advertising Campaign Development New Business Development

Art Director

The Great Gift Company Inc.

Jun 1991 - Oct 1992 (1 year 4 months)

Managed in-house art department, overseeing design production, team training, and quality control. Designed and produced branded apparel for collegiate and tourism markets.

Art Direction Design production Team Management Quality Control