Open to opportunities

Richie Salazar

@richiesalazar

Message

I grow key accounts through consultative sales strategy, retention planning, and client relationship management.

United States

Message

What I'm looking for

I'm looking to grow client relationships and revenue through consultative account planning, retention strategy, forecasting, and hands-on client experience programs.

At Universal Studios Hollywood, I own and grow AAA, a $15M key account and the portfolio’s second-largest client relationship. I use account planning, renewal strategy, and client experience programs to outperform market trends, including limiting revenue decline to 12% during a broader demand downturn.

I’ve built sales growth across entertainment, retail, and travel-related client portfolios, generating $1M in grocery-account revenue at Sugarfina and $50,000 through Sketch & Etch’s first trade show. I also lead and mentor teams, translate sales data into forecasting and retention actions, and communicate with clients in English and Spanish.

Experience

Work history, roles, and key accomplishments

Current

Manager, Sales

Current

Universal Studios Hollywood

Aug 2023 - Present (3 years 2 months)

Own and grow AAA, the portfolio's second-largest client relationship, to $15M in 2025, 15% above the 2019 baseline. Developed retention strategies and delivered client appreciation events for top-tier accounts.

Account Management Customer Relationship Management Sales Strategy Retention Strategy Event Planning Data Analysis Forecasting Renewal Strategy

Sales Manager

Sketch & Etch

Mar 2022 - Jan 2023 (10 months)

Analyzed daily sales performance data to identify opportunities and drive strategic sales improvement tactics. Orchestrated the company's debut trade show, generating $50,000 in revenue.

Sales Analysis Strategic Planning Trade Show Management Revenue Generation

Sales Manager

Sugarfina

Aug 2021 - Mar 2022 (7 months)

Led and mentored a team of 3 sales associates, surpassing quarterly goals by 15%. Drove $1 million in revenue growth by managing national and regional grocery accounts.

Team Leadership Mentorship Account Management Revenue Growth Forecasting demand planning Order Fulfilment

Wholesale Account Manager / Associate

Sugarfina

Jul 2016 - Aug 2021 (5 years 1 month)

Maintained and grew top 20 accounts during COVID-19, expanding the grocery account base. Managed 12+ gourmet grocery chains, generating nearly $1 million in revenue and exceeding sales goals by 20%.

Account Management Sales Strategy Trade Show Management Wholesale Grocery Accounts Revenue Growth