I've built Hadō, a functional beverage brand, from the ground up at Indrashakti Ventures, taking it national across Blinkit, Amazon, D2C and offline retail in approximately 18 cities. I defined its proposition, pricing, packaging and channel strategy, achieving an 18% repeat purchase rate within months of launch.
Before that, I led Pernod Ricard India's Scotch, Malts & Gins portfolio to 15% YoY sales growth and launched Beefeater Tonic Water to 14% market share in two months. At Hindustan Unilever, I led Lifebuoy across India and South Asia, delivering a 6% market share gain through reformulation, pack renovation and stronger efficacy claims.
I've also helped build Lever Ayush, Unilever's first Ayurvedic Masterbrand, across India, Sri Lanka and China, spanning personal care and nutraceutical development. My work brings together category strategy, innovation, consumer insight and cross-functional execution to take products from concept to market.
