Open to opportunities

Natasha Bahuguna

@natashabahuguna

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Marketing leader building and scaling consumer brands with strategy, innovation, and digital.

India

Message

What I'm looking for

I’m looking to lead brand growth where strategy, innovation, and digital performance meet—owning P&L impact, building winning communication platforms, and using consumer insights (and AI-enabled approaches) to scale faster with measurable outcomes.

I’m a marketing leader with 13+ years across HUL and GSK Consumer (now Haleon), building and scaling brands across Beauty & Personal Care, Food & Nutrition, and Wellbeing. I bring experience spanning brand strategy, innovation, communication platforms, P&L delivery, and digital marketing across India and South Asia.

At Hindustan Unilever, I’ve led high-impact brand development including Pond’s Brightening franchise (INR 570+ Cr) and Masterbrand strategy—re-launching Core Bright Beauty and delivering measurable gains in market share, penetration, and sales growth. I also built an innovation funnel for “Future of Brightening,” led digital and social strategy for always-on community-led content, and recommended an AI-enabled content supply chain to improve content velocity and unlock 20-30% cost and time efficiencies. Across Brooke Bond Taj Mahal and Horlicks, I’ve owned communication/product & innovation strategy, premiumized and launched innovations, and delivered regional campaigns and performance outcomes during high-velocity periods like lockdown. Earlier at GSK, I drove multi-channel growth for Otrivin (including collaborative Google and Mindshare work), managed P&L for the franchise, and led award-winning digital initiatives.

Experience

Work history, roles, and key accomplishments

Current

Brand Development Lead

Current

Hindustan Unilever Ltd.

Jan 2020 - Present (6 years 6 months)

Led Pond’s Brightening franchise brand development and masterbrand strategy, including re-launch of Core Bright Beauty cream and ongoing franchise growth. Delivered Nielsen BASES full mix test wins and consistently produced green-tested ads and brand experience toolkits.

Brand Development Brand Strategy Innovation Product & Pack Proposition Consumer Research Nielsen BASES Full Mix Testing Market Share Growth

Brand Development Manager

Hindustan Unilever Ltd.

Jan 2021 - Jan 2023 (2 years)

Built the long-term Sukoon equity platform and developed future sets of green-tested assets for Taj Mahal Tea and related executions. Managed Taj Mahal Tea House restaurant marketing and led eCommerce-oriented product development and campaigns to contemporise classical music for a millennial audience.

Ad Testing (Adtest)Innovation Asset Development Premiumization ECommerce Launch Planning Campaign Development Marketing Operations Online And Offline Presence Building

Price Pack Development Manager

Hindustan Unilever Ltd.

Jan 2019 - Jan 2021 (2 years)

Led price pack development and communication strategy for Base Horlicks and Horlicks immunity-led messaging across South Asia. Developed the Diversity of Diet proposition and restage communication concepts, with benchmark-beating performance among non-buyers.

Pricing Development Integrated Marketing Agile Marketing Proposition Development Communication Restaging

Assistant Brand Lead

GSK Consumer

Jan 2015 - Jan 2016 (1 year)

Selected for an international assignment in GSK Turkey as Assistant Brand Lead for Classic & Established Products. Conceptualised and led multi-channel HCP marketing initiatives, including Alerji-Enfeksiyon.com, reducing costs by 33.8%, and supported micro-marketing plans delivering volume growth of 40%+.

HCP Marketing Multi channel Marketing Micro Marketing Plans Volume Growth Delivery

Manager

GSK Consumer

Jan 2013 - Jan 2014 (1 year)

Led the Indian Women’s Health content portal project, migrating and relaunching the platform in collaboration with Medical, IT, Legal, and external agencies. Managed Google-led bespoke digital programs for Junior, Mother’s, and Women’s Horlicks and supported other major consumer marketing initiatives (e.g., Horlicks Nutribic and Crocin Chess Challenge).

Content Management Consumer Marketing Digital Media Planning

Brand Manager

GSK Consumer

Launched the Otrivin Genie campaign across traditional and digital channels to build relevance and brand consideration. Drove internal sales growth of over 10% and performance above category off-take.

Multi channel Marketing Brand Strategy Digital Marketing

Brand Mgr

GSK Consumer

Managed P&L delivery for the Otrivin franchise (INR 150+ Cr) through cross-functional collaboration with regional sales, customer marketing, supply chain, and finance teams. Drove business growth within the franchise scope.

Business Growth Cross functional Leadership Supply Chain Collaboration Regional Sales Alignment Customer Marketing