Shaan Mathur
@shaanmathur
I build profitable consumer brands, categories, and go-to-market growth systems.
IndiaWhat I'm looking for
I've led category and growth agendas at Heritage Foods and McDonald's, delivering 27% annual value growth for Heritage's Value Added Products portfolio and 22% same-store growth for the ₹430 Cr McCafé business.
At Heritage, I transformed Ice Cream into Alpenvie, grew Probiotic Buttermilk through HCP advocacy and e-commerce trials, and improved Milkshakes to positive net margin. At McDonald's, I built a three-year McCafé roadmap, drove up to 50% volume growth on hero products, and helped deliver a Top 6 global campaign benchmark.
Across Abbott and Ferrero, I've turned consumer insight, pricing, portfolio strategy, innovation, and integrated campaigns into growth, margin, market-share, and brand-equity outcomes.
Experience
Work history, roles, and key accomplishments
Category Head - Value Added Products
Heritage Foods
Apr 2024 - Present (2 years 5 months)
Led category strategy, brand building, innovation, pricing, A&P, GTM, and portfolio economics for Heritage's Value Added Products portfolio, delivering 27% annual value growth. Drove end-to-end transformation of Ice Cream business to 'Alpenvie' premium brand, built Probiotic Buttermilk into a high-growth revenue stream, and turned around declining Badam Milk business.
Education
Degrees, certifications, and relevant coursework
Symbiosis International University
Master of Business Administration, Marketing & Operations
Pursued a Master of Business Administration with a focus on Marketing and Operations.
Institute of Technology and Management
Bachelor of Technology, Electronics & Instrumentation
Earned a Bachelor of Technology in Electronics and Instrumentation.
Availability
Location
IndiaAuthorized to work in
Job categories
Skills
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