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Mohar Banerjee

@moharbanerjee

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Brand Manager at Goodricke Group who owned a ₹100 Cr beverage portfolio and launched Symphony Green across 16 states.

India

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At Goodricke Group, I owned the P&L for a ₹100 Cr national beverage portfolio and managed its annual A&P budget. I shaped positioning and pricing across green tea, Darjeeling, iced tea and instant premix.

I led the national launch of Symphony Green across 16 states, coordinating go-to-market plans and retail execution. The launch drove 51% numeric distribution growth, while portfolio initiatives delivered 29% volume growth and improved contribution margins.

At NOURISH ORGANICS, I owned brand strategy for a premium wellness D2C brand and led its rebranding, packaging redesign, website relaunch and retail identity refresh. I also developed occasion-led campaigns and brand collaborations, and grew the social media community by 46%.

At TRIPOOR SCIENCES, I built brand identity and go-to-market strategy for Astrophile and Shistaka. I improved website conversion from 0.41% to 2.49% through UX optimisation and performance marketing.

Experience

Work history, roles, and key accomplishments

Brand Manager

Goodricke Group Ltd.

Nov 2022 - Jan 2026 (3 years 2 months)

Owned end-to-end P&L for a ₹100 Cr national beverage portfolio, managing a ₹10 Cr annual A&P budget. Led national launches and retail execution, delivering 29% portfolio volume growth.

Agency Leadership ATL BTL Digital Marketing Trade Marketing Brand Strategy P&L management Pricing Strategy GTM Retail Marketing Consumer Research Revenue Forecasting demand planning Agency Management ROI

Brand Manager

Nourish Organics

Oct 2021 - Oct 2022 (1 year)

Owned brand strategy for a premium wellness D2C brand, leading rebranding and retail identity refresh. Drove 46% social media community growth through content IP and influencer activations.

Community Growth Brand Strategy D2C Rebranding Packaging Design Social Media Influencer Marketing B2B Campaigns B2C Campaign Management

Brand Manager (Digital)

Tripoor Sciences

Sep 2020 - Apr 2021 (7 months)

Built brand identity and GTM strategy for skincare and herbal tea brands, improving website conversion from 0.41% to 2.49%. Managed e-commerce strategy across major platforms.

GTM Influencer Marketing Social Media Community Engagement Brand Identity GTM Strategy Ecommerce Amazon Flipkart Snapdeal Influencer campaigns Email Marketing UX Optimization Performance Marketing

Senior Digital Marketing Strategist

Brainvire

Dec 2018 - Aug 2020 (1 year 8 months)

Owned end-to-end account strategy for international clients across the USA, UAE, and Canada. Promoted to Senior Strategist within 10 months and revamped the company's corporate brand.

Proposals Case Studies Corporate Branding Account Strategy Customer Relationship Management Brand Positioning Campaign Planning Pitch Decks B2B B2C Cross functional Coordination

Assistant Manager – Marketing & Research

Infoanalytica Inc.

Aug 2014 - Dec 2017 (3 years 4 months)

Led B2B marketing strategy, content planning, SEO, and brand communications for a market research firm. Managed vendor partnerships and digital presence.