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Richa SatputeRS
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Richa Satpute

@richasatpute

I lead web and performance marketing campaigns that drive breakthrough digital performance globally.

India
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What I'm looking for

I'm looking to drive breakthrough digital performance through web, performance marketing, generative AI, and omni-channel campaigns that help businesses succeed online.

At SCION SOCIAL, I lead web and performance marketing strategy and execution for clients across online events, corporate brands, finance, and education. I oversee omni-channel campaigns spanning inbound marketing, SEO, product launches, media buying, channel strategy, and budget strategy.

I've helped position SCION SOCIAL as a digital marketing practitioner and BNI's marketing arm while leading cross-functional teams and the Website Development Team. My background also includes social media strategy, PPC and SEO campaigns, content development, team management, and generative AI.

Experience

Work history, roles, and key accomplishments

SCION SOCIAL logoSS
Current

Senior Director Web & Performance Marketing

Apr 2024 - Present (2 years 6 months)

Worked as Senior Director Web & Performance Marketing at SCION SOCIAL.

SCION SOCIAL logoSS
Current

Senior Director of Performance Marketing

May 2023 - Present (3 years 5 months)

Worked as Senior Director of Performance Marketing at SCION SOCIAL.

SCION SOCIAL logoSS

Heading Strategy & Digital Campaigns

Sep 2020 - May 2023 (2 years 8 months)

Worked as Heading Strategy & Digital Campaigns at SCION SOCIAL.

SCION SOCIAL logoSS

Lead Strategist - Social Media

Jun 2017 - Sep 2020 (3 years 3 months)

Worked as Lead Strategist - Social Media at SCION SOCIAL.

SCION SOCIAL logoSS

Social Media Specialist and Content Manager

May 2015 - Aug 2017 (2 years 3 months)

I manage clients for them all over the globe including India, Dubai and USA.

My expertise lies in being able to manage a plethora of digital platforms single handedly including(but not limited to):

✔ Competitor Research
✔ Building online marketing presence and strategy
✔ Help launch brands online
✔ Help small and medium businesses expand their customer base
✔ Facebook
✔ Pinterest
✔ Instagram
✔ G

X-istech logoXI

Digital Marketing Senior Executive

Jan 2011 - Apr 2015 (4 years 3 months)

- Managing SEO campaigns, PPC (Google and Bing) for X-istech as well as X- istech's domestic and International clients. Managing a team of 3 Digital Marketing Executives.
- Creating blogs, short copies, captions, articles and landing page content for clients. Running PPC campaign for X-istech business development activities focusing on North America and Europe

JBCN Education Pvt Ltd logoJL

Assistant Manager Human Resources

Feb 2009 - Dec 2010 (1 year 10 months)

Worked as Assistant Manager Human Resources at JBCN Education Pvt Ltd.

Reliance Life Insurance Mumbai logoRM

Zonal Talent Aquisitions Lead

May 2008 - Feb 2009 (9 months)

Recruitment & Sourcing
Sourcing efficiency & maintaining headcount reports
Selection of candidates from Executive level to Regional Managers level through interviews across 5 sales channels.
Successfully closed managerial vacancies and replacement hiring targets within 6 months of joining
Salary negotiations& budgetary controls
Attrition analyses with regular reporting system
Designed

Education

Degrees, certifications, and relevant coursework

LI

LinkedIn

Get Ready for Generative AI

Issued Apr 2023

WM

Welingkar Institute of Management

Master of Business Administration (MBA), Human Resources Management and Services

2006 - 2008

SC

Symbiosis College of Arts & Commerce

Business/Commerce, General

2000 - 2005

CB

Carmel Convent, Bhopal

SSC

1999 - 2000

Tech stack

Software and tools used professionally

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