Looking for a job

Richard Swanson

@richardswanson

Message

I scale full-funnel paid media strategies that drive measurable revenue growth across social and programmatic channels.

United States

Message

What I'm looking for

I'm looking to lead full-funnel paid media and performance marketing strategy, build high-performing teams, and turn data-driven insights into measurable revenue growth.

At Dr. Martens, I led North American paid social and programmatic strategy, restructuring full-funnel campaigns to deliver a 92% revenue lift and 58% site-traffic growth in 2025. I also scaled display channels to achieve 75% traffic growth and a 71% revenue uplift.

I've managed multi-million-dollar budgets, brought paid media management in-house, and built executive reporting that turns performance data into action. Previously at Fully–Herman Miller, I pioneered paid social strategy across Facebook, Instagram, Twitter, and LinkedIn, generating $3.2M in conversion value in 2021.

Experience

Work history, roles, and key accomplishments

Senior Marketing Manager – Paid Social and Display

Dr. Martens

Apr 2025 - Aug 2026 (1 year 4 months)

Owned high-level strategy and end-to-end execution of paid social and programmatic for the North American region. Restructured paid social campaign strategy to reflect the full funnel, resulting in a 92% lift in revenue and a 58% increase in site traffic in 2025.

Paid Social Programmatic Advertising Meta TikTok YouTube Google Display Network Reddit Amazon DSP CDP Audience Insights Team Leadership Budget Management Executive Reporting

Marketing Manager – Paid Social and Display

Dr. Martens

Feb 2022 - Apr 2025 (3 years 2 months)

Owned end-to-end execution of paid social and programmatic. Achieved 97% increase in total paid social revenue in 2023 while managing agency partners.

Paid Social Programmatic Advertising Meta TikTok YouTube Google Display Network Creative Briefing Campaign Management Agency Management Budget Management Executive Reporting

Social Media Manager

Fully – Herman Miller

Oct 2019 - Jan 2022 (2 years 3 months)

Pioneered and managed Fully's paid social campaigns across Facebook, Instagram, Twitter, and LinkedIn. Implemented a full-funnel ad strategy on Meta, generating $3.2M in conversion value in 2021.