At ReferWell, I built the positioning, brand platform, and demand engine behind nearly 3x revenue growth, from $3.6M to almost $10M by 2025. I also corrected the company’s messaging and positioning as health plan contracts grew from 6 to 52 in year one.
At Diameter Health, I built the brand, category positioning, and demand generation playbook behind 3.7x revenue growth, from $6.5M to $24M ahead of its acquisition by Availity. I developed the “Upcycling Data” positioning framework and a Hub & Spoke content methodology that helped establish the company as a category leader.
At THE BURGESS GROUP, I led marketing and communications for B2B enterprise SaaS sales to health plans and spearheaded a rebrand that positioned the company for acquisition by HealthEdge. I also designed a customer experience playbook covering customer analysis, success planning, onboarding, and solution architecture.
Through MINT DIGITAL MEDIA DESIGN, I work as a Fractional CMO and Strategic Marketing Consultant for startups and small businesses, including Discern Health and Real Wisdom Health. My engagements range from end-to-end strategy and execution to focused go-to-market planning, brand identity, websites, and digital work.
