Rian Ilmariandy
@rianilmariandy
Strategic localization and content strategist helping products grow through culturally aligned messaging.
IndonesiaWhat I'm looking for
I’m a strategic content and localization expert with more than a decade of experience, adapting messages to wide-ranging audiences. I excel at the intersection of content planning, language consistency, and marketing execution across digital and traditional platforms.
At TikTok (B2B Product), I led a full-funnel content marketing & localization strategy for launches, strengthening linguistic, cultural, and regulatory alignment to generate leads and build loyalty. I also drove go-to-market readiness for monetization products by ensuring localized full-funnel messaging matched Indonesian audience behavior, while collaborating closely with internal and external stakeholders.
I manage a team of 16 certified translators and built a quality framework that standardized performance and stabilized results. Earlier, I handled UX/UI and travel content localization at Booking.com, conducted localization testing and product checks, and led a market-entry Instagram pilot using data-driven insights to iterate on content strategy.
Experience
Work history, roles, and key accomplishments
Freelance Translator & Writer
Freelance
Jan 2017 - Present (9 years 4 months)
Localized go-to-market content and crafted EN/ID copy for UX/UI, campaigns, and advertising narratives across multiple industries and client types, including major tech and e-commerce platforms.
Led full-funnel content marketing and localization strategy for launches, aligning language, culture, and regulatory needs to strengthen brand credibility, generate leads, and build loyalty. Managed a team of 16 certified translators and established a quality framework to standardize performance and stabilize results.
Content Localization Specialist
Booking.com
Jan 2017 - Jan 2021 (4 years)
Localized UX/UI copy and travel content for web and app experiences, including promotional, partner-facing, and legal materials, and led localization testing to ensure high-quality user experiences. Initiated and led an Instagram market-entry pilot in Indonesia, defining audience positioning and performance metrics and iterating content strategy using data-driven insights.
Drove product and marketing growth by conducting content research and optimizing localized UI strings and assets to improve linguistic quality, user engagement, retention, and Indonesian market scale.
Education
Degrees, certifications, and relevant coursework
Rian hasn't added their education
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Availability
Location
IndonesiaAuthorized to work in
Social media
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