Open to opportunities

Riana Agustini

@rianaagustini

Message

Project manager blending data-driven marketing strategy with cross-functional execution to deliver measurable ROI.

Indonesia

Message

What I'm looking for

I seek a role where I can lead data-driven, client-focused marketing initiatives, collaborate cross-functionally, and scale measurable growth while mentoring teams.

I am a results-driven Project Manager with 8+ years at Nestlé, specializing in translating stakeholder objectives into measurable, multi-channel marketing campaigns that drive audience engagement and business outcomes. I've managed portfolios of internal business units, led cross-functional teams, and delivered campaigns on-time and on-budget with demonstrated ROI.

My strengths include performance-driven campaign strategy (SEO, PPC, CRO), analytics and optimization using Looker Studio and GA4, and large-scale budget and agency management. I focus on operational excellence, stakeholder relationship management, and mentoring teams to adopt a growth mindset and data-informed decision-making.

Experience

Work history, roles, and key accomplishments

Current

Project Manager, Growth

Current

Nestlé

Nov 2023 - Present (1 year 10 months)

Managed a portfolio of 10+ internal business units and led integrated digital campaigns that delivered a 119% ROI on a $650,000 project and a 22% uplift in lead-to-sale conversion via A/B testing and dashboard-driven optimization.

Campaign Strategy Budget Management SEO PPC CRO Looker Studio GA4 A B Testing Stakeholder Management

Marketing & Brand Strategist

Nestlé

Oct 2012 - Nov 2023 (11 years 1 month)

Spearheaded end-to-end brand growth across APAC, driving double-digit sales growth and a 45% increase in new user acquisition over 18 months through content, SEO and paid media strategies.