Open to opportunities

louisa adya

@louisaadya

Results-driven marketing operations leader specializing in multi-channel campaigns and performance-driven collaboration.

Indonesia

Message

What I'm looking for

I seek a role leading marketing operations or digital campaign teams where I can optimize processes, manage creator partnerships, and drive measurable brand growth.

I am a results-driven marketing professional with experience managing multi-channel campaigns, optimizing workflows, and coordinating creative, digital, and brand teams to drive measurable growth. I specialize in end-to-end marketing operations, creator and influencer activations, performance analysis, and B2B/B2B2C partnership management.

My track record includes leading digital strategy and campaign delivery for hospitality, luxury, health, and consumer brands, developing process improvements that increase efficiency, and mentoring teams to achieve client goals. I bring strong project management, data analysis, and communication skills to bridge strategy and execution effectively.

Experience

Work history, roles, and key accomplishments

Current

Marketing Operation Consultant

Current

Brandpay

Jun 2025 - Present (4 months)

Managed end-to-end operations for creator and brand campaigns, improving campaign delivery and reporting while ensuring UGC met brand standards across hospitality and e-commerce clients.

Campaign Management Content Operations Process Optimization Performance Analysis Email Marketing

Project Lead

Kesato & Co

Jun 2024 - Jun 2025 (1 year)

Directed multi-channel digital marketing projects, led cross-functional teams, and optimized workflows to deliver content production and campaigns for hospitality and luxury clients.

Project Management Content Production Partnership Management Data Analysis

Senior Digital Executive

Hakuhodo Group

Sep 2023 - Jun 2025 (1 year 9 months)

Developed and executed digital strategies, managed influencer partnerships and budgets, and led a team to improve campaign reach and client KPI performance in health and pharmacy sectors.

Digital Strategy Influencer Partnerships Budget Management KPI Tracking Client Management Team Leadership Market Research

Senior Digital Media Planner

Mediatics Digital Indonesia

Oct 2022 - Sep 2023 (11 months)

Designed data-driven digital strategies, managed KOL partnerships and budgets, and led a team to optimize client performance across tech, fashion, and FMCG accounts.

Digital Strategy Media Planning KOL Management Budgeting Market Research Team Leadership