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Dion Hutabarat

@dionhutabarat

Marketing Project Manager with 10+ years driving influencer (KOL) campaigns and digital strategy for global brand growth.

Indonesia

Message

What I'm looking for

I’m looking for a remote, international role where I can lead strategic influencer/KOL campaigns end-to-end, strengthen creator partnerships, and use marketing analytics to drive global brand growth with measurable, data-driven outcomes.

I’m a Marketing Project Manager with 10+ years of experience leading influencer (KOL) marketing, content strategy, and digital campaign execution. I’ve delivered data-driven, measurable results across F&B, lifestyle, and consumer brand sectors.

I manage multi-brand marketing ecosystems end-to-end—building influencer partnerships, coordinating content deliverables, and overseeing campaign performance. I’ve led marketing campaign portfolios worth about USD ~970,000 annually across 13 concurrent project series, with 34+ digital campaign executions per year on time and on budget.

I’m recognized for cross-functional leadership and stakeholder alignment. I directed digital marketing strategy across 12 F&B brands simultaneously, led integrated campaigns with a content-focused team, and served as the primary strategic liaison for 5 key client stakeholders—connecting campaign execution directly to business objectives.

From creative direction to editorial planning and marketing analytics, I bring a structured approach to campaigns and partnerships. I’m seeking a remote, international role where strategic campaign leadership and creator-partnership expertise can drive global brand growth.

Experience

Work history, roles, and key accomplishments

Current

Marketing Project Manager

Current

Opinion

Sep 2023 - Present (2 years 10 months)

Led and managed 13 concurrent influencer (KOL) marketing project series, overseeing annual portfolios valued at approximately USD 970,000. Acted as primary point of contact for 5 client stakeholders and managed partnerships with 275+ influencers/KOLs.

KOL Influencers Project and Program Management Content Strategy Marketing Analytics Client Stakeholder Management Social Media Strategy Data Driven Marketing Creative Direction Editorial Planning

Content Strategist Manager

Boga Group

Oct 2021 - Sep 2023 (1 year 11 months)

Managed digital content strategy for 12 brands within a multi-brand F&B restaurant group. Led a cross-functional team and owned editorial calendars, campaign planning, and digital marketing deliverables across the brand portfolio.

Content Strategy Editorial Planning Social Media Strategy Digital Strategy

Creative Supervisor

United Creative

Apr 2021 - Sep 2021 (5 months)

Developed creative proposals and pitch decks for brand campaigns and directed editorial planning and content production aligned to campaign objectives. Led creative execution across multiple concurrent client campaigns.

Creative Direction Editorial Planning Content Strategy

Creative Head

Opinion

Aug 2018 - Mar 2021 (2 years 7 months)

Led creative strategy for digital marketing and influencer campaigns, developing content concepts and storytelling strategies for brand campaigns. Supervised creative teams and managed campaign performance analysis and reporting.

Creative Direction Digital Marketing Strategy Content Strategy Marketing Analytics Editorial Planning Social Media Strategy

Content Specialist

Goviral & Non-Fiction

Aug 2014 - Jul 2018 (3 years 11 months)

Produced viral articles and branded content for digital audiences and developed creative scripts and campaign concepts for client brands. Curated influencer content and supported digital campaign strategy.

Content Strategy Creative Direction Campaign Strategy Marketing Analytics Editorial Planning