Rhulani Mathebula

Implemented marketing plans driving key business initiatives, developed strategic B2B and B2C initiatives, and launched new brand positioning, social media strategy, website, and product range.

Implemented marketing strategy and campaigns for ASSA ABLOY Africa, drove digital marketing strategy, managed social media pages including paid ads, and migrated website to Adobe Experience Manager.

Implemented marketing plans by developing project specifications, appointing service providers, planning and running marketing events, and developed partnership proposals and digital campaigns.

Developed annual brand plans, managed budget spend, and managed new product launches from concept to sell through, achieving 17% sales growth.

Coordinated customer meetings including advisory boards and focus groups, and collaborated with internal and external groups such as advertising agencies and vendors.

Compared pricing online, listed products on the website, conducted competitor research, and calculated prices.

Assisted in managing the portfolio of designer fragrances, maintained brand goals, created P&Ls, and liaised with advertising and media agencies.

Pursued a Bachelor of Arts Honours in Marketing, focusing on strategic marketing and brand management.

Completed secondary education, building foundational knowledge and skills.

Earned an IAA Certificate in Marketing, enhancing professional marketing competencies.