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Renzo de Almeida

@renzodealmeida

Marketing Director at International Media Group who turned a USD 500K performance budget into a USD 1.25M annual pipeline.

Peru
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At International Media Group, I lead marketing strategy for a US-market legal-sector agency, covering performance, branding, and funnel optimization. A USD 500K performance budget generated a USD 1.25M annual pipeline, alongside 16X YoY ROAS and an 84% YoY CAC reduction.

At Grupo San Pablo, I led marketing strategy across clinics, hotels, and education, contributing to S/1.5MM in additional sales year over year. At Universidad Científica del Sur, I worked on commercial strategy and marketing, and conversion rose from 2% to 7% through CRM, digital content, and a specialized sales process.

Earlier, I worked in commercial and marketing roles at The Coca-Cola Company and Backus SABMiller, and as KAM at Grupo Breca (EXSA). I also founded Medical Marketing Academy, a training program for healthcare professionals focused on patient acquisition through digital marketing.

Experience

Work history, roles, and key accomplishments

MA

Founder

Medical Marketing Academy

Jan 2020 - Dec 2022 (2 years 11 months)

Founded a training program for healthcare professionals focused on patient acquisition through digital marketing, offering synchronous and asynchronous classes.

US

Marketing & Sales Manager

Universidad Científica del Sur

Jan 2017 - Dec 2018 (1 year 11 months)

Managed commercial strategy and marketing for a university with S/140MM revenue and a team of 70, achieving 97% goal attainment and significant improvements in conversion and sales cycle.

GC

Commercial Manager

Grupo El Comercio

Jan 2016 - Dec 2017 (1 year 11 months)

Drove sales growth of 57% YoY and led a digital transformation contract for S/1.3MM.

MC

Director

Marketing & Sales Consulting

Jan 2013 - Dec 2015 (2 years 11 months)

Directed consulting services, generating significant digital content views and securing major sponsorships and a land purchase option.

BS

Strategic Planning Manager

Backus SABMiller

Jan 2011 - Dec 2012 (1 year 11 months)

Developed growth initiatives that increased volume by 7% and achieved 47% coverage at an international new brand launch.

Education

Degrees, certifications, and relevant coursework

HS

Hult International Business School

MBA, Business Administration

MBA from Hult International Business School.

UL

Universidad de Lima

Bachelor's degree, Business Administration

Bachelor's degree in Business Administration from Universidad de Lima.

Tech stack

Software and tools used professionally

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