At International Media Group, I lead marketing strategy for a US-market legal-sector agency, covering performance, branding, and funnel optimization. A USD 500K performance budget generated a USD 1.25M annual pipeline, alongside 16X YoY ROAS and an 84% YoY CAC reduction.
At Grupo San Pablo, I led marketing strategy across clinics, hotels, and education, contributing to S/1.5MM in additional sales year over year. At Universidad Científica del Sur, I worked on commercial strategy and marketing, and conversion rose from 2% to 7% through CRM, digital content, and a specialized sales process.
Earlier, I worked in commercial and marketing roles at The Coca-Cola Company and Backus SABMiller, and as KAM at Grupo Breca (EXSA). I also founded Medical Marketing Academy, a training program for healthcare professionals focused on patient acquisition through digital marketing.

