MVMicaela Romero Velasco
@micaelaromerovelasco
Results-driven business strategist specializing in digital marketing and sales.
PeruWhat I'm looking for
I am a Business Administrator with a five-year degree from Universidad de Piura and a specialization in Digital Marketing from the University of Illinois. With over 5 years of experience in commercial strategy and client development, I excel in dynamic and remote environments. My proven ability to manage strategic accounts and analyze commercial KPIs has led to successful project outcomes.
In my role as a Key Account Manager at Entel Perú, I designed and executed growth strategies that significantly contributed to the company's expansion. I have a strong track record of leading teams and ensuring sales compliance while maximizing ROI through effective brand strategies. My commitment to continuous learning is evident through my ongoing training in finance and product management.
Experience
Work history, roles, and key accomplishments
Key Account Manager
Entel Perú
Mar 2022 - Present (3 years 5 months)
Designed and executed the growth strategy for "Tienda Express," a key channel in the company’s expansion plan since 2023. Led performance monitoring for stores across Southern Peru, ensuring sales compliance and product quality.
High-End Business Developer
Anheuser-Busch InBev
Mar 2020 - Present (5 years 5 months)
Managed a portfolio of premium clients in the modern and off-trade channels (Corona, Stella Artois, Cusqueña). Negotiated commercial agreements and implemented brand strategies to increase sell-out.
Business Strategy Intern
Entel Perú
May 2019 - Present (6 years 3 months)
Analyzed product and channel data to identify market opportunities. Designed incentive programs and evaluated the commercial impact of promotions.
Planning & Marketing Intern
Pacífico Seguros
Jul 2017 - Present (8 years 1 month)
Calculated insurance premiums and managed commercial budgets. Coordinated incentive campaigns and generated monthly sales reports.
Education
Degrees, certifications, and relevant coursework
UIUniversity of Illinois
Specialization, Digital Marketing
2021 - 2022
Completed a specialization program focused on Digital Marketing. Acquired advanced skills in digital marketing strategies and execution.
Universidad de Piura
Bachelor's Degree, Business Administration
2014 - 2019
Completed a five-year program in Business Administration. Gained foundational knowledge in business principles and practices.
Tech stack
Software and tools used professionally
Availability
Location
PeruAuthorized to work in
Job categories
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