Open to opportunities

Hedgard López

@hedgardlpez

Message

I build marketing, branding, and commercial strategies for public institutions and businesses across Peru.

Peru

Message

What I'm looking for

I'm looking to lead or advise marketing, branding, communications, and commercial initiatives where I can help organizations build stronger market strategies, develop teams, and create measurable growth.

I've built marketing, branding, and commercial strategies for public institutions, SMEs, and private companies across southern Peru for more than 18 years.

Through my independent consulting work, I've supported organizations including Ministry of Production CITE innovation centers, AGRORURAL, SEDAPAR, the Regional Government of Arequipa, SUNARP, Michell & Cía, Caja Arequipa, and YURA S.A. My work spans market research, communication campaigns, sales-team training, branding, and commercial planning.

I've also led marketing and communications across multiple branches at the Peruvian-North American Cultural Center, coordinated national sales for MFH Knits, and taught university-level marketing at Universidad La Salle. I bring experience in international trade, agro-industry, camelid textiles, diagnostic imaging, and value-added alpaca fiber chains.

Experience

Work history, roles, and key accomplishments

Current

Strategic Marketing & Brand Management Consultant

Current

Independent Consulting

Jan 2006 - Present (20 years 8 months)

Developed commercial strategies, branding, market research, communication campaign planning, and sales team training for public institutions and private companies across southern Peru.

Strategic Planning Branding Market Research Communications Planning Sales Training Commercial Strategy