Manu Acevedo
@manuacevedo
Founder and Growth Strategy Director who unites Martech, data-driven strategy, and storytelling to accelerate brand growth.
PeruWhat I'm looking for
I’m a founder and growth strategy leader specialized in Martech, Growth Marketing, and Digital Transformation. I design and implement scalable growth models that automate marketing and sales processes—improving efficiency and reducing operational costs while keeping strategy grounded in measurable outcomes.
I work directly with CEOs, VPs, founders, and marketing managers to identify bottlenecks and build ecosystems that deliver actionable results quickly. My approach blends data-driven strategy, technology, and storytelling so commercial teams can move faster and scale smarter across Latin America.
I apply growth frameworks and customer experience methodologies—aligning funnels, planning, and CRM-driven execution with clear business objectives. I also bring generative AI into strategy to make delivery faster and better, especially across digital and online advertising contexts.
Beyond consulting and strategy, I contribute as a professor and program leader, teaching subjects like Digital Marketing Strategy, Inbound Marketing Strategy, Social Media Strategy, E-Marketing, Sales Team Management, and integrating digital channels into commercial strategy. I’m energized by building teams, improving processes, and turning marketing systems into repeatable commercial performance.
Experience
Work history, roles, and key accomplishments
Co Founder & Board Member
Collective Intelligence
Apr 2025 - Present (1 year 3 months)
Co-founded and serves as a board member of Collective Intelligence, a network of expert companies delivering marketing, technology, events, data, and CRM solutions. Focuses on leveraging generative artificial intelligence (GenAI) to improve speed and quality of outcomes.
Professor
Pacífico Business School
Jan 2018 - Present (8 years 6 months)
Teaches Digital Marketing Strategy, Inbound Marketing Strategy, and Social Media Strategy.
Marketing & Commercial Program Leader
Universidad San Ignacio de Loyola
Jan 2015 - Present (11 years 6 months)
Leads the Marketing and Commercial Management program by building curriculum, setting subject objectives, and identifying professors to ensure program coherence. Teaches Sales Team Management and Integrating digital channels in the commercial strategy.
Professor (Co-Professor)
ESAN Graduate School of Business
Jan 2013 - Present (13 years 6 months)
Teaches E-Marketing and Social Marketing Networks and co-professors a Business Cases Workshop for the Master in Marketing program.
Founder & Growth Strategy Director
Brainstorming Marketing & Communications
Apr 2006 - Present (20 years 3 months)
Founded and leads growth strategy focused on Martech, growth marketing, and digital transformation. Designs and implements scalable growth models and automates marketing and sales processes to improve efficiency and reduce operational costs.
Education
Degrees, certifications, and relevant coursework
Collective Intelligence
MBA – Master in Business Administration, Business Administration
2025 -
Pursuing an MBA (Master in Business Administration) at Collective Intelligence in Lima, Peru.
Kotler Business Program
Martech Marketing Expert Diploma, Marketing
2020 - 2021
Completed a Martech Marketing Expert Diploma with strategy-focused coursework (2020–2021), applying planning and funnel/customer experience frameworks.
Iéseg School of Management
Master in Marketing, Marketing
2011 - 2012
Completed a Master in Marketing at Iéseg School of Management (2011–2012), with a focus on digital marketing strategy and online advertising.
ESIC Business & Marketing School
Diploma, Digital Marketing
2012 -
Completed a digital marketing diploma at ESIC Business & Marketing School in 2012.
Instituto Peruano de Publicidad IPP
Strategy Mastership Diploma, Marketing Strategy
2017 -
Completed a Strategy Mastership Diploma at Instituto Peruano de Publicidad (IPP) in 2017.
ESAN Graduate School of Business
MSc in Marketing, Marketing
2010 - 2012
Earned an MSc in Marketing at ESAN Graduate School of Business from 2010 to 2012.
Availability
Location
PeruAuthorized to work in
Job categories
Skills
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