Open to opportunities

Renita Basak

@renitabasak

Message

Sales and business development leader driving premium brand specifications through consultative, CRM-led execution.

India

Message

What I'm looking for

I’m looking for remote sales and business development opportunities where I can run end-to-end deals with consultative selling, strong CRM pipeline discipline, and virtual presentations—partnering with architects and premium clients across time zones to deliver measurable revenue.

I’m a sales and business development professional with 7 years of experience across sales, customer relationship management, and coordination in building materials, premium interiors, consumer durables, and insurance.

I’ve consistently generated revenue—₹4 crore in solo revenue at Kuche7 Manufacturing and ₹1.5 crore within six months at Yantra Aluminium Windows System—while owning structured, end-to-end sales cycles from prospecting to closure.

Today, I serve as Assistant Manager – Decorative Veneer at Greenply Industries, where I cultivate elite A++ / A+ architect networks and discerning HNI clientele to secure high-value brand specifications, delivering both virtual and in-person consultative selling.

I also bring nearly two years of fully remote, cross-time-zone service delivery for US-based clients, grounded in strong CRM proficiency (Salesforce and Bigin by Zoho CRM), persuasive virtual presentations, and autonomous remote reporting and follow-ups. I’m eager to channel this expertise into remote sales and business development roles.

Experience

Work history, roles, and key accomplishments

Current

Assistant Manager – Decorative Veneer

Current

Greenply Industries Ltd.

May 2026 - Present (3 months)

Lead business development and specification sales for decorative veneers and premium wood-panel solutions across residential and commercial projects. Build architect/HNI relationships, manage the end-to-end sales cycle, and coordinate with dealers and internal teams to ensure order execution and client servicing.

Business Development Specification Sales Consultative Selling Sales Pipeline Management CRM Prospecting Virtual Presentations Negotiation Client Servicing Salesforce Bigin By Zoho

Senior Sales Executive

Yantra Aluminium Windows System Pvt. Ltd.

Aug 2025 - Feb 2026 (6 months)

Generated ₹1.5 crore in revenue within 6 months by managing direct sales and client relationship management. Owned the full sales lifecycle from lead generation to project closure, coordinating with architects and internal teams for timely delivery and after-sales support.

Revenue Generation Direct Sales Client Relationship Management Sales Lifecycle Lead Generation Sales Pipeline Management CRM Consultative Selling Negotiation Cross functional Coordination After Sales Support

Business Development Executive

Kuche7 Manufacturing Pvt. Ltd.

Mar 2024 - Aug 2025 (1 year 5 months)

Generated ₹4 crore in solo revenue within 18 months through strategic client acquisition and architect partnerships. Conducted showroom tours and pre-sale consultations, managed CRM-based leads and follow-ups, and coordinated vendors/franchise partners for procurement and timely execution.

Business Development Client Acquisition Pre Sales Consulting Showroom Tours Lead Follow Up Relationship Management Cash Handling Inventory Management Vendor coordination Franchise Coordination Site visits

Manager – HR & Payroll Administration

SGAS Consultants LLP

Jul 2022 - Mar 2024 (1 year 8 months)

Delivered remote HR and payroll administration for US hospitality clients, supporting 300+ employees across 50 entities on weekly and biweekly cycles. Managed compliance and documentation including unemployment notices, wage garnishments, and workmen's compensation audits.

HR Administration Compliance Management Labor Law Compliance Unemployment Notices Stakeholder Management Calls and Email

Sales Executive – Pre/Post-Sales

Frootle India Pvt. Ltd.

Nov 2021 - Jul 2022 (8 months)

Owned the end-to-end customer journey for the Ecovacs robotic vacuum cleaner brand, including pre-sales consultations, sales closure, and post-sales support. Managed product demonstrations, resolved post-sales queries with service/logistics teams, and maintained CRM records for accurate follow-ups and reporting.

Pre Sales Consulting Product Demonstrations Customer Support CRM Lead Management Order Management Sales Reporting Logistics Coordination

Marketing & Sales Intern (MBA Internship)

Aditya Birla Sun Life Insurance Co. Ltd.

Feb 2021 - Apr 2021 (2 months)

Sold life insurance products using consultative selling and structured lead follow-ups. Conducted market research on competing products and supported customer servicing and renewal follow-ups using policyholder databases.

Consultative Selling Lead Follow Up Market Research Competitive Analysis Product Positioning Customer Service

Student Brand Ambassador

Red Bull India Pvt. Ltd.

Nov 2017 - Nov 2019 (2 years)

Represented the Red Bull brand across Goa by executing campus marketing campaigns and on-ground promotional events. Coordinated event logistics to drive brand awareness and customer acquisition in the student community.

Brand Marketing Campus Marketing Promotion Event Logistics Customer Acquisition Brand Representation