Open to opportunities

Rehan Patel

@rehanpatel

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Senior marketing operations leader driving growth through data-driven strategies.

United Kingdom

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What I'm looking for

I seek a dynamic role that fosters innovation and allows me to leverage AI in marketing.

With over a decade of experience in marketing operations, I specialize in leveraging data-driven strategies to drive measurable business growth. My journey has been marked by a commitment to building modern marketing infrastructures that deliver significant ROI. Currently, I am focused on AI-first marketing transformation, where I develop intelligent agents and automated workflows to enhance team productivity and campaign performance.

In my recent role as Marketing Operations Lead at InDebted, I transformed our marketing operations from the ground up, achieving a remarkable 40% improvement in conversion rates through a comprehensive website overhaul and systematic conversion rate optimization program. My expertise in multi-channel attribution and demand generation has enabled me to implement effective strategies that provide clear ROI visibility and smarter marketing decisions.

Throughout my career, I have successfully led cross-functional teams and managed significant budgets, consistently driving pipeline growth and improving acquisition metrics. I am passionate about integrating AI into marketing functions and am dedicated to optimizing brand visibility and performance across various channels.

Experience

Work history, roles, and key accomplishments

Current

Marketing Operations Lead

Current

InDebted

Jan 2023 - Present (2 years 6 months)

Transformed marketing operations from scratch, delivering solid growth whilst building modern marketing infrastructure. Currently focused on integrating AI throughout our marketing function, building AI agents and automated workflows to maximise team efficiency and campaign performance.

Marketing Operations Integration Performance Marketing SEO CRO Multi Touch Attribution Paid Acquisition Content Creation Project Management

Performance Marketing Manager

Codacy

Jan 2022 - Present (3 years 6 months)

Led multi-channel demand generation and website optimisation initiatives, driving pipeline growth through strategic PPC campaigns and content marketing. Architected data-driven marketing strategies across regions, implementing granular KPI tracking and CPA optimisation.

Demand Generation PPC Content Marketing Website Optimization Data Driven Marketing KPI Tracking CPA Optimization

Inbound Marketing Manager

Agorapulse

Jan 2021 - Present (4 years 6 months)

Led UK and Ireland inbound marketing initiatives, delivering high-converting content and optimising the full marketing funnel. Implemented HubSpot reporting framework that tracked campaign performance across all stages.

Inbound Marketing Content Marketing HubSpot Product Marketing

Digital Marketing Executive

EKM

Jan 2019 - Present (6 years 6 months)

Managed £1M annual paid acquisition budget while driving organic growth through strategic content and SEO initiatives. Led successful product launches and implemented comprehensive A/B testing program to optimise user experience.

Paid Acquisition SEO Content Strategy Product Launches A B Testing Data Analytics

Digital Marketing Executive

Daisy

Jan 2017 - Present (8 years 6 months)

Led technical optimisation of digital marketing operations, focusing on SEO, A/B testing, and conversion rate improvement. Managed external agency relationships for paid campaigns while serving as product SME for telecom portfolio.

Digital Marketing SEO A B Testing Conversion Rate Optimization Agency

Education

Degrees, certifications, and relevant coursework

Chartered Institute of Marketing

Diploma in Marketing, Marketing

Completed a comprehensive diploma focusing on advanced marketing strategies and practices. Gained expertise in various aspects of marketing, including digital and traditional approaches.

Baltic Training

Marketing Diploma, Marketing

Grade: Level 6

Achieved a Level 6 Marketing Diploma, enhancing knowledge in marketing principles and applications. Focused on strategic marketing and campaign management.