Regina Sánchez

I’m a B2B SaaS marketer with 10+ years driving pipeline growth across Spanish and Latam markets. I own full-funnel field marketing strategy end-to-end—from ABM and demand generation through to event and partner marketing—always aligning closely with sales to accelerate pipeline. I’m comfortable building regional programmes from scratch and making data-grounded decisions, and I’m also AI-curious and a fast learner.

At SiteMinder, I owned the full-funnel field marketing strategy for Iberia and Latam, running integrated campaigns across email, events, paid, and content channels. I grew MQL-to-SQL-to-Opportunity velocity by 30% by redesigning lead scoring models, building automated nurture workflows, and tightening the sales-marketing feedback loop across Iberia and Latam. I also led event and tradeshow strategy across Spain and Latam, strengthened brand presence with mid-market and enterprise accounts, and partnered with the ecosystem on co-marketing initiatives.

Previously at Trimble, I built the complete MQL→SQL→SAL funnel from scratch, aligning it with regional sales teams and improving lead quality and conversion rates over four years—while reducing CPA. I optimized acquisition channels to improve conversion rates while lowering cost per acquisition, launched automated email nurture programmes to increase engagement, and used campaign performance reporting to guide spend decisions. Earlier, I strengthened my analytical foundation as a Business Analyst building dashboards and KPIs, and I started in sales and product work by running lead generation and retention/referral programmes.