Andrew Kurema
@andrewkurema
Marketing executive driving student recruitment, brand growth, and data-driven campaigns.
What I'm looking for
I am a dynamic marketing executive with over nine years of experience in admissions, sales, marketing, and business development, focused on student recruitment and institutional visibility.
I have led recruitment tours across 300+ schools, managed admissions teams, implemented digital marketing and CRM strategies, and developed programs like student ambassadors to boost engagement and enrollment.
I combine stakeholder engagement, data-driven decision-making, event coordination, and team leadership to deliver measurable growth, strong brand presence, and improved student satisfaction.
Experience
Work history, roles, and key accomplishments
Marketing Executive
St. Paul’s University
Oct 2023 - Present (2 years 3 months)
Coordinated regional marketing events and digital campaigns that improved online visibility and increased student inquiries; collaborated with admissions on targeted outreach for multiple intakes and managed advertiser relationships for the annual magazine.
Virtual Assistant
Freelance
Jul 2024 - Sep 2024 (2 months)
Provided remote administrative and communication support to international clients, managed emails and schedules, coordinated remote team projects, and supported digital marketing tasks including lead generation and outreach.
Lead Admissions Officer
Zetech University
Mar 2019 - Sep 2023 (4 years 6 months)
Managed a team of five to streamline admissions processes and led national recruitment tours across 300+ schools, contributing to a 15% enrollment increase; developed a student ambassador program and used market research to shape marketing strategy.
Sales Executive
Optica Limited
Jul 2017 - May 2018 (10 months)
Advised clients on eyewear solutions and supported marketing promotions that drove sales growth; trained new associates on customer service and inventory processes and improved in-store product visibility through visual displays.
Marketing Intern
Britam Asset Managers
Aug 2016 - Dec 2016 (4 months)
Assisted in preparing press releases, competitor analysis, and marketing research reports; supported investor education workshops and CSR event coordination while ensuring marketing compliance and media monitoring.
Education
Degrees, certifications, and relevant coursework
Kenya Methodist University
Master of Business Administration, Marketing
2018 -
Pursuing a Master of Business Administration with a focus on Marketing beginning in 2018 to enhance strategic marketing and leadership skills.
Egerton University
Bachelor of Commerce, Sales & Marketing
2013 - 2016
Completed a Bachelor of Commerce in Sales & Marketing with coursework and practical experience in sales, marketing, and business development.
Upper Hill High School
Kenya Certificate of Secondary Education, Secondary Education
2009 - 2012
Completed the Kenya Certificate of Secondary Education at Upper Hill High School between 2009 and 2012.
The Oasis School, Naivasha
Kenya Certificate of Primary Education, Primary Education
2001 - 2008
Completed primary education and obtained the Kenya Certificate of Primary Education at The Oasis School, Naivasha.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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