Open to opportunities

Caroline Wangechi

@carolinewangechi

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Marketing Executive with over 5 years of experience.

Kenya

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What I'm looking for

I am looking for a dynamic role that fosters creativity and innovation in marketing.

Results-oriented and dynamic marketing professional with more than 5 years of experience. Proven capability to develop engaging social media campaigns and oversee cross-platform brand presence while driving measurable results. Skilled in using tools such as Zoho CRM, Mailchimp, Google Analytics, SEMrush, Canva, and Buffer. Skilled in using data-driven insights to enhance engagement, lead generation, and brand awareness. My achievements include increasing social media engagement by 70% and improving sales pipeline efficiency by 40% through effective CRM management. Currently looking for marketing roles where I can utilize my strategic thinking, creative storytelling, and technical expertise to help brands grow and achieve their goals.

Experience

Work history, roles, and key accomplishments

Director of Communications & Philanthropy

Protect A Girls’ Image Organization

Jul 2024 - Dec 2024 (5 months)

Created social media visibility through customized content approaches for each site, resulting in better audience interaction. Developed donor reports, newsletters, and PR materials, consolidating messaging across online platforms.

Public Relations Event Management Crisis Communications

Assistant Sustainability & Publicity Officer

Lifebloom Services International

Apr 2021 - Jun 2021 (2 months)

Assisted the Program Director and CEO with administrative, publicity, and project coordination tasks. Prepared grant proposals and coordinated project documentation and multimedia coverage.

Administrative Support Project Coordination Crowdfunding

Education

Degrees, certifications, and relevant coursework

ALX Africa

AI Career Essentials, Artificial Intelligence

Completed the AI Career Essentials program through ALX Africa, gaining foundational knowledge in artificial intelligence relevant to career development.

MECLABS AI Guild

Get Productive with AI (Level 50), Artificial Intelligence

Achieved Level 50 certification in 'Get Productive with AI' from MECLABS AI Guild, focusing on advanced AI productivity techniques.

Meta for Business

Meta Blueprint Certification, Digital Marketing

Obtained Meta Blueprint Certification from Meta for Business, demonstrating proficiency in Meta's advertising platforms and strategies.

Google Digital Skills for Africa

Digital Marketing, Digital Marketing

Completed the Digital Marketing program offered by Google Digital Skills for Africa, acquiring essential skills in various digital marketing disciplines.

Ajira Digital Program

Digital Marketing & Ecommerce, Digital Marketing & Ecommerce

Undertook the Digital Marketing & Ecommerce program through Ajira Digital Program, focusing on strategies for online marketing and e-commerce operations.