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REFILOE MATABOGE

@refiloemataboge

I build purpose-driven brand strategies, research insights, and communications that elevate organisations across Africa.

South Africa
Message

I've shaped brand, communication, and research initiatives for Brand South Africa, Unilever, Coca-Cola, Transnet, IDC, Sanlam, Old Mutual, and SABC across Africa.

At Banemi, I provide strategic communication and brand leadership for clients including Capital Art Fair Tshwane, Mail & Guardian, and Aluwani Capital Partners. I have led Brand South Africa projects including Hong Kong Heritage Day Celebrations and the Play Your Part campaign, while delivering communication strategies for IDC and Transnet and qualitative research for Bank of Kigali in Rwanda.

Over 25 years, I've founded and led businesses, directed pan-African research, produced events, and translated consumer insight into compelling brand narratives. I'm also the originator of the Black Diamond concept and a SAMRA Best Emerging Researcher award recipient.

Experience

Work history, roles, and key accomplishments

Education

Degrees, certifications, and relevant coursework

University of KwaZulu-Natal logoUK

University of KwaZulu-Natal

Bachelor of Arts Honours, Sociology

Pursued an Honours degree in Sociology, deepening expertise in human behaviour and market insight.

University of KwaZulu-Natal logoUK

University of KwaZulu-Natal

Bachelor of Arts, Psychology and Sociology

Completed a Bachelor of Arts with a double major in Psychology and Sociology.

Tech stack

Software and tools used professionally

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