Mats Mfeka

Provide spiritual guidance, pastoral counselling, ceremonial duties and community outreach — mentoring individuals and families through personal and organisational change.

Independent marketing consultancy delivering strategic marketing and brand counsel to corporate clients.

Facilitate Marketing Management, IMC, Marketing Strategy, Sales Management, Consumer Buyer Behaviour, E-Commerce, Retailing Management, Marketing Research and Business/Mercantile Law across IMM, SAIM, BBA and NATED (N4–N6) programmes — up to 14 years' subject experience. Completed a UCT Online Facilitating Certificate (2019), applying digital pedagogy to lead remote learning through the COVID-19 t

Secured R54 million+ in tender awards for ABS Pty Ltd and Reabetswe combined since 2011, including a R1 million contract for the 2026 Youth Day 50th Anniversary. Compile press releases and tender documentation; lead advertising campaigns, brand activations and end-to-end event management for clients.

Grew membership 14% in 2010 via the launch of the affordable BonEssential hospital plan, retaining members through a volatile economy. Held 274,501 principal members (~610,000 beneficiaries) by 2011, capturing 12% of the open medical scheme market and cementing Bonitas as South Africa's second-largest open scheme.

Led Group marketing and brand strategy for an IT group (R150m+ turnover), unifying the brand across four subsidiaries. Drove B2B demand generation across public sector, corporate and higher-education markets; created and launched the group's corporate identity.

Directed marketing and communications strategy for the SABS Centenary Celebrations, mandated by the SABS Council and Board; managed public/private joint ventures.

Supported revenue growth from R2.8bn to R3.26bn, directing a R50 million Marketing & Communications budget behind stakeholder and educational campaigns. Repositioned the brand for diverse audiences as preferred supplier, partner and employer of choice.

Grew SMME financial originations to Black Corporate/Commercial clients from 41% to 59% of total originations through targeted segment strategy.

Led a national marketing and lobbying campaign across 9 branches supporting the company's gaming licence application.

Generated R197 million in revenue for the 1995 Rugby World Cup broadcast, reaching 10 million+ South African viewers, then a first in South African broadcast history.

PR Liaison then PR Executive; part-time junior lecturer in Communication Science (1991–1994) — the start of a parallel teaching career.

Postgraduate Diploma in Strategic Marketing from the University of Hull, UK.

BA Honours in Communication Science from the University of Zululand.

Bachelor of Arts in Communication Science from the University of Zululand.