Open to opportunities

Ntombintombi Masina

@ntombintombimasina

Message

I build youth-centred digital communication and brand strategies rooted in African media insights.

South Africa

Message

What I'm looking for

I'm looking to contribute to digital communication, brand, or media work where I can use audience research, African media insights, and creative content to build meaningful youth-centred narratives.

I developed brand positioning research for YFM, identifying gaps in its youth-market relevance and presenting audience-centred strategies for South Africa's digital media landscape.

My work spans digital communication strategy, media engagement, and culturally resonant storytelling. For the Mind Matters campaign, I researched student stressors, created Instagram and TikTok content in Canva and CapCut, and planned a campaign that achieved a simulated reach of 500+ users and approximately 20% engagement.

I'm also grounded in African media systems, data and society, global communication cultures, and freedom of expression online. I use research, audience insight, and digital tools to craft meaningful narratives for young audiences.

Experience

Work history, roles, and key accomplishments

Communications Strategist & Digital Media Specialist

Self Employed

Dynamic and insight-driven Communications and Media Studies graduate with a strong foundation in digital communication strategy, brand positioning, and media engagement. Demonstrated ability to develop culturally resonant communication frameworks, evidenced by strategic brand research for YFM.

Communication Strategy Brand Positioning Research Content Development Social Media Analytics Canva Capcut

Education

Degrees, certifications, and relevant coursework

University of Johannesburg

Bachelor of Arts, Communications and Media Studies

Graduated with a Bachelor of Arts in Communications and Media Studies and Psychology, focusing on digital communication strategy, media engagement, and African media landscapes.