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@lwazivuyonozulu
Creative entrepreneur and brand-builder driving culture-led marketing, artist development, and scalable creative systems.
I am a creative entrepreneur and brand consultant with 7+ years of experience building identity, visibility, and long-term growth for artists, fashion labels, and youth-led businesses. I co-founded and lead creative agencies that design visual identities, scale content systems, and run data-informed marketing campaigns across digital platforms.
I excel at leading remote, multidisciplinary teams, engineering Notion-based operations and automation, and forming strategic partnerships that expand reach on tight budgets. My work has driven multi-hundred-percent growth in streaming and significant audience expansion through authentic storytelling and performance tracking.
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Work history, roles, and key accomplishments
IMAG Agency
Jan 2023 - Present (2 years 10 months)
Co-founded a social media and creative marketing agency, developing marketing strategies and brand identities that connect youth-led businesses with niche audiences through cultural storytelling.
Reflect
Jan 2022 - Present (3 years 10 months)
Co-founded a creative agency and led creative direction and brand strategy, scaling content and marketing systems used by 20+ artists and creative brands to increase visibility and streamline delivery.
StopBeingAwkward
Jan 2016 - Present (9 years 10 months)
Launched an independent creative platform and artist management venture that drove a 500% increase in Spotify listeners and 2000% total stream growth through digital campaigns and partnerships.
Self-Employed
Jan 2017 - Dec 2021 (4 years 11 months)
Advised streetwear brands on identity and GTM marketing, directed product launches and visual campaigns, and curated events that grew attendance and secured brand partnerships.
Impilo Yethu Concepts
Jan 2017 - Dec 2019 (2 years 11 months)
Executed multi-platform marketing strategies and managed content production and event coordination, improving brand awareness and delivering launches under tight budgets.
Degrees, certifications, and relevant coursework
Diploma in Marketing, Marketing
2017 - 2019
Completed a Diploma in Marketing with practical training in marketing strategy, campaign execution, and content production.
High School Diploma, General Secondary Education
2015 - 2016
Completed High School diploma with coursework preparing for further study and vocational training.
Software and tools used professionally
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