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Shau Mudekunye

@shaumudekunye

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Marketing communications strategist, content creator and account/project manager.

South Africa

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What I'm looking for

I’m seeking senior marketing or communications roles where I can lead brand, digital and content strategy, manage cross-functional teams, and deliver measurable growth and impact in mission-driven or consumer-facing organisations.

I’m a seasoned marketing communications specialist, account and project manager who builds strategic, research-driven campaigns and compelling content that engage audiences and drive conversion. I lead brand, digital and social media strategy, serve as senior copywriter and researcher, and manage end-to-end project delivery for clients across Africa and international partners.

Across agency and consulting roles I’ve delivered major rebrands, advocacy campaigns and multi-channel launches for clients including UN (COP26), Marie Stopes Africa, BP, Meta and Massmart, and have led marketing and commercial teams to increase sales, streamline processes and launch new products and services.

Experience

Work history, roles, and key accomplishments

Current

Founder, Head of Strategy

Current

Makeda Creative Consulting

Nov 2019 - Present (6 years 2 months)

Founded and led strategy and account management, developing and executing brand, digital and social media campaigns for clients including UN (COP26), MarieStopes Africa and Meta; delivered multi-channel content and 12-month brand campaigns (e.g., Wild Bean Cafe 2021).

Strategic Planning Account Management Content Strategy Copywriting Digital Marketing Social Media Project Management Brand Strategy

Project Manager

Mighty Ally

Mar 2023 - Sep 2024 (1 year 6 months)

Managed daily account operations and project delivery for clients like Food4Education and MusoHealth, leading rebrands, comms strategy and website development to achieve timely, quality project outcomes.

Project Management Account Management Communications Strategy Client Onboarding Copywriting Reporting Stakeholder Engagement

Head: Marketing and Commercial

Shingai Group

Sep 2021 - Feb 2023 (1 year 5 months)

Led marketing, commercial and interim HR functions, driving group rebranding and product launches (including ABMoney) and increasing sales by over 15% while managing regional supplier sourcing and in-store marketing.

Marketing Strategy Commercial Strategy Supplier Management Retail Merchandising Team Leadership Market Research Project Management

Research and M&E Consultant

Gender Links

Jan 2010 - Dec 2022 (12 years 11 months)

Delivered research, monitoring and evaluation for Gender Links projects (2010–2022), leading yearly report writing, data collection and analysis on topics including gender-based violence and safe abortion.

Monitoring & Evaluation Research Report Writing Data Analysis Training Project Coordination Fieldwork

Senior Content Manager

Black Powder

Apr 2021 - Aug 2021 (4 months)

Managed accounts and digital content strategy for clients including DisChem and AfricanBasket, delivering campaign conceptualisation, messaging and digital rollouts for successful product launches.

Content Strategy Account Management Copywriting Performance Marketing Creative Direction Reporting Client Servicing

Senior Content Strategist

Altivex

Feb 2019 - Aug 2020 (1 year 6 months)

Developed brand and digital go-to-market strategies and managed digital rollouts and paid media for multiple accounts while serving as Scrum Master on product builds.

Content Strategy Digital Strategy Go To Market UX Copywriting Paid Media Scrum Client Servicing Editing

Digital Media and Research Specialist

Endemol Shine Africa

Jan 2017 - Jan 2019 (2 years)

Managed digital media production and analytics for TV and social channels, producing documentary and branded content and using Telmar and social analytics to inform campaign strategy and reporting.